Tuesday 15 August 2017

Daily Mail launches football supplement | Brands will welcome Amazon's challenge to Google and Facebook

Campaign: Media

Campaign: Media
August 15, 2017
Media news and analysis, powered by Media Week
Daily Mail launches weekly football supplement The Verdict
Daily Mail launches weekly football supplement The Verdict

Gideon Spanier

The Daily Mail has launched a weekly print football supplement, The Verdict, on Mondays.

Why brands will welcome Amazon's challenge to Google and Facebook
Why brands will welcome Amazon's challenge to Google and Facebook

Andy Vogel

Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase's global head of digital products.

IPA: Google and Facebook are not moving fast enough to tackle ad problems
IPA: Google and Facebook are not moving fast enough to tackle ad problems

Gideon Spanier

The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter.

Co-operation, not scale, is key to making joint ad sales work
Co-operation, not scale, is key to making joint ad sales work

Scott Gill

Regional newspaper publishers have found a way to co-operate on 1XL and national news publishers could learn a lot given the struggles of Project Arena.

Campaign's Best Places to Work open for entries
Campaign's Best Places to Work open for entries

This survey is dedicated to finding and recognising the best places to work in marketing, advertising and media.

'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals
'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals

John Harrington

A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following for their Instagram accounts for less than $300 (£231).

Amazon calls time on Lovefilm DVD-by-post service
Amazon calls time on Lovefilm DVD-by-post service

Simon Gwynn

Amazon has announced it will close its postal DVD rental service on 31 October this year.

To change advertising, you must begin with the people
To change advertising, you must begin with the people

Danielle Lee

Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output.

Make An Impression: July's Top 10 Out of Home campaigns
Unleash the power of content
Promoted
Unleash the power of content

Michael Connolly, Sonobi

The latest ad technology can help brands find their voice and reach the audiences they really want


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