5 things you need to know today: Group M rolls out viewability standards globally | Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients | and more...

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Campaign 18:05 August 18, 2017

The five things you need to know today Most read Group M rolls out viewability standards globally Emily Tan Group M is optimising all its global media spend towards its standards of viewability. Tech Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients John Harrington Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media. Advertising How to get into the advertising industry without a degree Chris Pearce As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited's CEO. Marketing Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil Alison Kanski Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils. Media Why media agencies must move from 'what' to 'how' Russell Place We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London. Also in the news Childhood obesity strategy one year on: has it whipped brands into shape? It's a year since the government's long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and everyone in between - but what has changed in the last 12 months? ODD launches in US after winning global Perry Ellis ad account ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account for Perry Ellis. Why brands need to change their approach to marketing masculinity Old-fashioned ideals of masculinity is damaging for men's wellbeing and society as a whole, which means brands need to shift their focus, writes Joseph Gelfer. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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