5 things you need to know today: Outdated gender stereotypes in Dolmio's ad | and more...

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Campaign 18:05 August 22, 2017

The five things you need to know today Most read From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign Jane Johnson Dolmio unleashed the star power of Dominic West in its latest campaign but the brand's reliance on outdated gender stereotypes missed the mark, says the Feel Communications managing director. Tech Snapchat 'will overtake Facebook among US teens' this year Simon Gwynn Facebook's scale may not guarantee its continued dominance, data suggests, as Snapchat looks set to overtake the dominant social network among the audience of tomorrow. Advertising E4 launches interactive campaign 'first' for VisitScotland Omar Oakes VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week. Marketing Stop and stare at what these nine brands did for the eclipse Diana Bradley You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse. Media Channel 4: 17-minute ad breaks for Bake Off is not a record Omar Oakes Channel 4 has denied reports that ad breaks for The Great British Bake Off will be a record length, as one of the show's presenters advised viewers to record the show and fast-forward through the ads. Also in the news LinkedIn's native video presents new advertising opportunities LinkedIn has updated its mobile app to record, upload and share videos. Social platforms need to step up or risk destroying democracy Charlottesville is a game-changer for social media. Or at least, it should be. Watch: how The North Face is building communities through climbing Outdoor apparel brand The North Face held simultaneous free climbing sessions over the weekend (19 August). Promoted The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol

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