Paddy Power investigated for racism complaints | Why influencer marketing is growing up

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Campaign: Brands August 31, 2017

Brand news and analysis, powered by Marketing ASA to investigate Paddy Power boxing ad over racism complaints Simon Gwynn The Advertising Standards Authority has launched an investigation into a press ad for Paddy Power featuring a picture of boxer Floyd Mayweather with the headline "Always bet on black". Coca-Cola marketing director: Variety is the spice of careers Aedamar Howlett The marketing director at Coca-Cola UK & Ireland shares key lessons from her career. Just Eat celebrates takeaway stars in first X Factor idents Omar Oakes The X Factor's new sponsor Just Eat has launched its first series of ads celebrating "unsung superstars" ahead of the singing talent show's return on ITV this weekend. Spotify deepens programmatic ambition with Gierlinska hire Omar Oakes Zuzanna Gierlinska has joined Spotify as head of programmatic for Europe as the music streaming service aims to become a leading programmatic company. Event Magazine is joining forces with Campaign Gurjit Degun Event Magazine is moving to a new home and taking on a new name in the heart of marcomms conversations within Campaign. Experiences editor Gurjit Degun explains why. Audi to feature Radioplayer's 'smart radio' in new A8 model Omar Oakes Radioplayer, the online joint radio industry initiative, is launching a "smart radio" for connected cars, with Audi the first brand to sign up to using them in production. Why influencer marketing is starting to grow up Callum McCahon Instagram's native feature, indicating when influencers are being paid by a brand, could have drastic implications, writes Born Social's strategy director Gruppo Campari strikes comprehensive deal with WPP Simon Gwynn Italian spirits company Gruppo Campari has chosen a team drawn from across WPP's agencies to be its global partner for marketing and communication services. Campaign Diary: Ogilvy destroyed by giant animated octopus and Bolloré takes it easy Agile Films threatens destruction of ad agencies while Yannick Bolloré avoids the difficult questions. Promoted From the idea to the big screen: "Churchie's Drive-Thru Car Insurance" Got a great idea but not sure how to get it off the ground? Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Talent & Celebrity Account Manager £27,336 - £33,000 dependant on experience and inclusive of London weighting NSPCC, Weston House - London Digital Communications Manager £33,990 - £36,879 Department for Transport, London Account Manager Up to £25,000 + Benefits Bray Leino, Filleigh, Devon Senior Integrated Marketing Manager Competitive Emotech, London In-House Marketing Designer Competitive Emotech, London (Central), London (Greater)

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