Tuesday 8 August 2017

O2 reignites rugby campaign for women | Independent brewers hit back at big rivals

Campaign: Brands

Campaign: Brands
August 08, 2017
Brand news and analysis, powered by Marketing
O2 reignites 'Wear the rose' rugby campaign for women's team
O2 reignites 'Wear the rose' rugby campaign for women's team

Omar Oakes

O2 has brought back the "Wear the rose" call to action for England Rugby fans - this time to support the women's team as it begins its world championship defence this week.

Independent brewers launch seal of approval against large beer brands
Independent brewers launch seal of approval against large beer brands

Gurjit Degun

Independent brewers have hit back at their bigger rivals by introducing a stamp of approval to help consumers decipher where their craft beer has been produced.

Three partners with Time Out London to offer binge-watching Netflix on the Thames
Three partners with Time Out London to offer binge-watching Netflix on the Thames

Gurjit Degun

Three, the mobile network, has partnered with Time Out London to offer readers a chance to binge-watch Netflix shows while cruising along the Thames.

Seven ads that escaped a ban
Seven ads that escaped a ban

Simon Gwynn

KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by Mother, "The whole chicken". Which other ads provoked the fury of the public but got off scot-free?

Google engineer sacked over anti-diversity memo
Google engineer sacked over anti-diversity memo

Omar Oakes

A Google engineer who criticised the company's diversity initiatives in a controversial memo has been sacked.

Adwatch: Vauxhall challenges stereotypes with 'pyjama mamas' campaign
Adwatch: Vauxhall challenges stereotypes with 'pyjama mamas' campaign

Emily James

Vauxhall's "pyjama mamas" ad is not only rebellious, but also sexy and glamorous, writes Y&R London's chief strategy officer.

Hard lessons from Sainsbury's media review saga
Hard lessons from Sainsbury's media review saga

Gideon Spanier

Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn.

Digital Mavericks: Shortlist unveiled plus meet the judges
Digital Mavericks: Shortlist unveiled plus meet the judges

Emily Tan

This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists.

The last thing the industry needs is a blockchain 'solution'
The last thing the industry needs is a blockchain 'solution'

James Collier

Why blockchain search service BitClave is a fad that Google and the ad industry can ignore

Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity
Promoted
Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity

Meg Carter

'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy.

Promoted
"When it comes to the pinch, human beings are heroic" - George Orwell

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.


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