Saturday edition: Stop and stare at what these nine brands did for the eclipse | and more...

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Campaign: Brands August 26, 2017

Brand news and analysis, powered by Marketing Stop and stare at what these nine brands did for the eclipse Diana Bradley You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse. From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign Jane Johnson Dolmio unleashed the star power of Dominic West in its latest campaign but the brand's reliance on outdated gender stereotypes missed the mark, says the Feel Communications managing director. Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign Simon Gwynn Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West. Who is winning the Premier League on social media? Yasmin Arrigo These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social. McDonald's UK makes first foray into fashion with 'luxe' burger box by Julien Macdonald Sam Burne James McDonald's UK has paired up with top fashion designer Julien Macdonald to create a special edition burger box for its new Signature Collection range of 'gourmet' burgers. E4 launches interactive campaign 'first' for VisitScotland Omar Oakes VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week. Movers and shakers: Shortlist, Airbnb, IPG, Publicis, Volvo, Jack Wills and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Carlsberg to bring dead founder 'back to life' to mark 170th birthday Simon Gwynn Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen. Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising Simon Gwynn As TalkTalk launches the next instalment of its campaign celebrating the real lives of an everyday family, marketing director David Parslow tells Campaign how the brand is making the reality format work. LinkedIn's native video presents new advertising opportunities Emily Tan LinkedIn has updated its mobile app to record, upload and share videos. Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai Business Development Director Competitive! Join the Dots, Manchester, Greater Manchester

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