5 things you need to know today: WPP slashes revenue forecast as clients cut spend | and more...

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Campaign 18:05 August 23, 2017

The five things you need to know today Most read WPP slashes revenue forecast as clients cut spend Gideon Spanier WPP shares have crashed more than 10% after the world's biggest ad group cut its revenue forecast and warned growth was behind budget. Tech Pringles' first chatbot creates personalised music videos Emily Tan Pringles and DigitasLBi have created a Facebook Messenger chatbot for the brand that generates a personalised music video for fans. Advertising WPP buys design agency Design Bridge Omar Oakes WPP has acquired Design Bridge, a 31-year-old independent brand design agency, as the advertising giant seeks to strengthen its capability in branding and identity. Marketing Dominic West brings unexpected gravitas to a Dolmio ad Unruly Social video experts at Unruly review Dolmio's "No drama". Media Analysts on WPP: 'expected bad, got worse' Omar Oakes Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward. Also in the news #HappyBirthday Hashtags Today the hashtag turns ten, will it help drive Twitter in a new direction that secures its future for years to come? Agencies need to fish for talent outside advertising, new Dentsu Aegis HR chief says Ad agency groups are recruiting more talent from outside the agency sector as clients need a broader range of capabilities, according to Dentsu Aegis Network's new human resources chief. McDonald's UK makes first foray into fashion with 'luxe' burger box by Julien Macdonald McDonald's UK has paired up with top fashion designer Julien Macdonald to create a special edition burger box for its new Signature Collection range of 'gourmet' burgers. Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater)

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