Tuesday 8 August 2017

Ads that escaped bans | O2 reignites rugby campaign for women's team

 

Campaign: Agencies

Campaign: Agencies
August 08, 2017
Five ads that escaped a ban
Five ads that escaped a ban

Simon Gwynn

KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by Mother, "The whole chicken". Which other ads provoked the fury of the public but got off scot-free?

O2 reignites 'Wear the rose' rugby campaign for women's team
O2 reignites 'Wear the rose' rugby campaign for women's team

Omar Oakes

O2 has brought back the "Wear the rose" call to action for England Rugby fans - this time to support the women's team as it begins its world championship defence this week.

Hard lessons from Sainsbury's media review saga
Hard lessons from Sainsbury's media review saga

Gideon Spanier

Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn.

Adwatch: Vauxhall challenges stereotypes with 'pyjama mamas' campaign
Adwatch: Vauxhall challenges stereotypes with 'pyjama mamas' campaign

Emily James

Vauxhall's "pyjama mamas" ad is not only rebellious, but also sexy and glamorous, writes Y&R London's chief strategy officer.

Three partners with Time Out London to offer binge-watching Netflix on the Thames
Three partners with Time Out London to offer binge-watching Netflix on the Thames

Gurjit Degun

Three, the mobile network, has partnered with Time Out London to offer readers a chance to binge-watch Netflix shows while cruising along the Thames.

Digital Mavericks: Shortlist unveiled plus meet the judges
Digital Mavericks: Shortlist unveiled plus meet the judges

Emily Tan

This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists.

Rethink 'mirror image' recruitment and we can transform diversity
Rethink 'mirror image' recruitment and we can transform diversity

Mimi Turner

It's time to stop banging our heads against the wall on diversity. Solutions are simpler than we think.

Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity
Promoted
Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity

Meg Carter

'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy.

The Work

BT Sport
BT Sport "Being Dele" by Abbott Mead Vickers BBDO

Tottenham Hotspur midfielder Dele Alli transports to the heart of big sporting moments in this new ad for BT Sport by Abbott Mead Vickers BBDO.

Paddy Power
Paddy Power "Away day footy fan" by Lucky Generals

The latest ad in Paddy Power's "You beauty!" campaign celebrates the commitment of a disabled football fan travelling to an away game.

Babbel
Babbel "Missing out" by Wieden & Kennedy

Language-learning app Babbel is encouraging British travellers to brush up on their linguistic skills before going abroad so as not to miss out on opportunities.

More

TRENDING

PHD snatches back Sainsbury's £115m media as review drama ends
PHD snatches back Sainsbury's £115m media as review drama ends

Gideon Spanier

Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review.

It's a strange but great time to be a creative
It's a strange but great time to be a creative

Ana Balarin

We may not be churning exquisitely crafted long copy ads, but we can build statues that start worldwide conversations.

Watch: Advice from the UK's leading ad people
Promoted
Watch: Advice from the UK's leading ad people

Neil Waller, Whalar


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