Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding | Why Speedo has turned to tech to help swimmers perform better | and more...

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Campaign: Brands August 10, 2017

Brand news and analysis, powered by Marketing Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding Simon Gwynn Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from using fictional farm names on its products. Why Speedo has turned to tech to help swimmers perform better Emily Tan Last month, Speedo launched a web app that offers personalised training plans for swimmers of almost any skill level. Is Amazon priming itself for a Premier League bid? Jim Dowling Will the Premier League's desire to reach younger audiences via a more creative approach to content distribution see it partner with the cash-rich tech giant, Jim Dowling asks. Now you can search Asos' 85,000 products with a photo Emily Tan Asos has rolled out a function on its mobile app in the UK that will let its customers search its database of products using a photo. Twitter creators join global video relay from Sydney to Vancouver Brittaney Kiefer Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social media platform. GDPR will render 75% of UK marketing data obsolete Emily Tan Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study. Pitch update: BBH out of Investec, Sainsbury's returns to PHD, Mondelez Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. Campaign Diary: The Guardian's guidebook and taking Liberties Staff Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager – International GBP £37-40,000 dependent on experience Scandinavian Airlines System, London (near Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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