John Lewis gives boost to female entrepreneurs in JLAB's class of 2017 | Purpose is broken. Here's how to fix it | and more...

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Campaign: Brands August 01, 2017

Brand news and analysis, powered by Marketing John Lewis gives boost to female entrepreneurs in JLAB's class of 2017 Simon Gwynn The John Lewis Partnership has revealed the latest set of start-ups to take part in its retail accelerator JLAB, now in its fourth year. Purpose is broken. Here's how to fix it Alex Smith Brand purpose is not just a tagline; it's an existential statement about how your whole business works. You can finally ask Alexa to order you a pizza from Domino's in the UK Emily Tan More than a year after the service launched in the US, UK consumers can finally ask Alexa to please order them a pizza from Domino's. Net-A-Porter's global autumn-winter 2017 campaign forecasts five trends Emily Tan Luxury online retailer Net-A-Porter's global autumn-winter campaign this year highlights five key fashion trends for the season ahead. Post-election jitters have worn off, but consumer confidence stays low Simon Gwynn Consumer confidence in the UK has increased slightly on June's level, according to the latest consumer confidence index from YouGov and the Centre for Economics and Business Research. McSuicide? Twitter hoax affects McDonald's Hong Kong Jenny Chan McDonald's Hong Kong received worldwide publicity due to a Twitter squatter making cryptic posts about suicide, kidnap and romantic rejection. Unstereotyping branded content in three steps Susanne Aichele Authenticity is the true currency with which to win our audience's trust and loyalty. AI could make personalisation less creepy, not more Gurmeet Lamba Brands and publishers can use AI to provide increasingly personal experiences to users without intruding. Promoted From the idea to the big screen: British Airways' "Live Caribbean Sale" Staff Got a great idea but not sure how to get it off the ground? Promoted Pure TV brilliance from TK Maxx:The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey FMCG Marketing Controller (Director designate) Highly competitive basic + bonus, car allowance & benefits Smith Carey, East Midlands based Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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