Carlsberg revives dead founder | How Dolmio's campaign misses the mark

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Campaign: Brands August 22, 2017

Brand news and analysis, powered by Marketing Carlsberg to bring dead founder 'back to life' to mark 170th birthday Simon Gwynn Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen. From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign Jane Johnson Dolmio unleashed the star power of Dominic West in its latest campaign but the brand's reliance on outdated gender stereotypes missed the mark, says the Feel Communications managing director. Stop and stare at what these nine brands did for the eclipse Diana Bradley You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse. Watch: how The North Face is building communities through climbing Georgina Brazier Outdoor apparel brand The North Face held simultaneous free climbing sessions over the weekend (19 August). E4 launches interactive campaign 'first' for VisitScotland Omar Oakes VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week. Snapchat 'will overtake Facebook among US teens' this year Simon Gwynn Facebook's scale may not guarantee its continued dominance, data suggests, as Snapchat looks set to overtake the dominant social network among the audience of tomorrow. Watch: Bompas & Parr's 'Future Forest' at Westfield Kim Benjamin Adventure zip wires, soundscapes and fruit clouds are all part of the experience at Westfield's Future Forest event, featuring an immersive, multi-sensory series of installations. This phone uses cookies: Google unveils Oreo as next version of Android Simon Gwynn Google confirmed rumours that the next version of Android would be named "Oreo" in an unveiling in New York during yesterday's solar eclipse. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted Make An Impression: July's Top 10 Out of Home campaigns Primesight Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai

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