Audi's VR experience | Directors review their first ads | Do degrees still matter?

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Campaign Sunday Supplement August 20, 2017

In-depth reads from across Campaign, covering brands, agencies and media Audi rolls out global VR experience to get people back into the showroom Emily Tan & James Page Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi. Five top directors review their first ads, plus the advice they wish they'd known then Brittaney Kiefer Brittaney Kiefer asked five directors to revisit the first ads they made. Frederic Planchon, Sara Dunlop, Sam Brown, Jim Gilchrist and Noah Harris talk learning the ropes, shooting without permits, and making your own opportunities. Airbnb's Mildenhall: listen to your mentors Jonathan Mildenhall Jonathan Mildenhall, chief marketing officer of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break. How to get into the advertising industry without a degree Chris Pearce As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited's CEO. A view from Dave Trott: The medium isn't the message Dave Trott In America in the 1960s, commercial television was considered a cultural wasteland and a bad influence. The future of gender marketing Tracey Follows As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder. Wit, edge and subversion are being replaced by nebulous 'brand purpose' Jeremy Lee Have ads become a bit too worthy and vanilla? Why brands will welcome Amazon's challenge to Google and Facebook Andy Vogel Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase's global head of digital products. Thoughtlessness is our greatest threat Richard Huntington As an industry we should reflect on why we take such a cavalier approach to the impact of our work, says the Saatchi & Saatchi chairman and chief strategy officer. Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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