Wednesday 16 August 2017

PepsiCo under fire for Trump ties | News Corp counts cost of Brexit

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 16, 2017
PepsiCo under fire as Trump backtracks on criticism of far-right
PepsiCo under fire as Trump backtracks on criticism of far-right

Simon Gwynn

PepsiCo's chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend's far-right protests in Virginia.

News Corp counts cost of Brexit as UK revenues fall 19%
News Corp counts cost of Brexit as UK revenues fall 19%

Gideon Spanier

Rupert Murdoch's UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote.

Air Berlin collapse could mean expansion opportunity for easyJet
Air Berlin collapse could mean expansion opportunity for easyJet

Simon Gwynn

EasyJet could look to expand its presence in Germany after the country's second largest airline, Air Berlin, went into administration.

Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads
Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads

Simon Gwynn

The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium.

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing
Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Sam Burne James

Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.

Populism and creativity
Promoted
Populism and creativity

Suzanne Bidlake

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

From the idea to the big screen: Women's Aid
Promoted
From the idea to the big screen: Women's Aid

Got a killer idea but not sure how to get it off the ground?


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