Subaru hires agency to tackle 'beige' car marketing | Why fear drives creativity

 

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Campaign: Agencies August 09, 2017

Subaru picks 101 to move beyond 'beige' car marketing Omar Oakes Subaru UK has appointed 101 as its lead creative agency after a competitive pitch as the brand prepares to carry out multiple car launches in the next 18 months. Why fear drives creativity David Harris We are living in an era of fear and uncertainty. But David Harris, executive creative director, Gyro, says this environment can drive innovative thinking. American Express ad banned for exaggerated cashback claim Simon Gwynn An American Express ad for the brand's Platinum Cashback Everyday Credit Card has been banned, after the Advertising Standards Authority ruled it was not clear about the limitations of the card's cashback benefit. Richard Warren joins Group M Lloyds team Gurjit Degun Richard Warren, the former UK chief executive of MullenLowe Group, has joined WPP's Greenhouse Group M, which services Lloyds Banking Group. Exterion Media launches experiential arm Gurjit Degun Exterion Media, the out-of-home media owner, has launched an experiential division. Movers and shakers: Next, AllTogetherNow, Mindshare, Engine, Now and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Dentsu Aegis profit slides 2.7% Omar Oakes Dentsu Aegis Network, Dentsu's international business that owns Carat and Mcgarrybowen, has reported a decline in quarterly profit for the first time in over two years. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with The Work Royal Mail "Online you" by M&C Saatchi Royal Mail pushes its ID Fraud Centre, which tackles identity fraud, in a series of three films calling out unsafe online activity. London & Partners "London is open for summer" by Cavalier London Sir Quentin Blake, best known for illustrating Roald Dahl's books, has published a new illustration for London mayor Sadiq Khan's "London is open" tourism campaign. More TRENDING Hard lessons from Sainsbury's media review saga Gideon Spanier Everyone involved in the long-running Sainsbury's £115m media review has lessons to learn. The Neymar price tag deconstructed Yasmin Arrigo The multi-million transfer fee has considerable ramifications for both PSG and the player. Sponsorship, licensing and sports marketing experts analyse the world-record football transaction. Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Director to £75k - £80k David Thatcher Recruitment, London Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Integrated Designer - Unilever (Home Care) Competitive + Benefits OLIVER Group, London Blackfriars, UK Integrated Designer - Unilever (Personal Care) Competitive + Benefits OLIVER Group, London Blackfriars, UK Creative Art Director Competitive, dependent on experience The Full Service, London

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