P&G global adspend falls to 11-year low after digital cuts | Almost all major brands 'fail to connect' with consumers outside London | and more...

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Campaign: Brands August 09, 2017

Brand news and analysis, powered by Marketing P&G global adspend falls to 11-year low after digital cuts Gideon Spanier Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend. Almost all major brands 'fail to connect' with consumers outside London Simon Gwynn Most major brands are seen as out of touch with or uninterested in consumers outside of London, a study by Trinity Mirror has found. Subaru picks 101 to move beyond 'beige' car marketing Omar Oakes Subaru UK has appointed 101 as its lead creative agency after a competitive pitch as the brand prepares to carry out multiple car launches in the next 18 months. Green & Black's Fairtrade split shows that brands want to craft their own ethical positionings Becky Willan Green & Black's decision to drop Fairtrade raises questions about consumer ethics, corporates and brand purpose, Becky Willan argues. Mazda offers two-wheel stunt in VR test drive Gurjit Degun Mazda is using virtual reality to offer consumers the chance to experience a two-wheel stunt for its latest model, the CX-5. American Express ad banned for exaggerated cashback claim Simon Gwynn An American Express ad for the brand's Platinum Cashback Everyday Credit Card has been banned, after the Advertising Standards Authority ruled it was not clear about the limitations of the card's cashback benefit. Brands can now automate image search on Twitter with Einstein Vision Emily Tan Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images on Twitter. Movers and shakers: Next, AllTogetherNow, Mindshare, Engine, Now and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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