McDonald's UK makes first foray into fashion with 'luxe' burger box by Julien Macdonald | Vodafone 'talking to Openreach' about major investment in ultrafast broadband | and more...

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Campaign: Brands August 23, 2017

Brand news and analysis, powered by Marketing McDonald's UK makes first foray into fashion with 'luxe' burger box by Julien Macdonald Sam Burne James McDonald's UK has paired up with top fashion designer Julien Macdonald to create a special edition burger box for its new Signature Collection range of 'gourmet' burgers. Vodafone 'talking to Openreach' about major investment in ultrafast broadband Simon Gwynn Vodafone is reportedly holding talks with BT's subsidiary, Openreach, about a joint investment in ultrafast fibre-optic broadband. Former BHS boss Dominic Chappell to be prosecuted over retailer's collapse Simon Gwynn The Pensions Regulator will prosecute Dominic Chappell, the former owner of BHS, over his actions leading to the collapse of the retailer last June. FMCG advertising is starting in the wrong place Matt Lee FMCG companies must start from the point of sale first and work backwards, argues the managing director at shopper media agency Capture. Dominic West brings unexpected gravitas to a Dolmio ad Unruly Social video experts at Unruly review Dolmio's "No drama". Pringles' first chatbot creates personalised music videos Emily Tan Pringles and DigitasLBi have created a Facebook Messenger chatbot for the brand that generates a personalised music video for fans. #HappyBirthday Hashtags Andy Edmonds Today the hashtag turns ten, will it help drive Twitter in a new direction that secures its future for years to come? Time to chat? Three tips to succeed at 'conversational commerce' Ed Bussey The rise of chatbots and voice search has completely changed the way consumers shop, writes Ed Bussey, founder and chief executive of Quill . LinkedIn's native video presents new advertising opportunities Emily Tan LinkedIn has updated its mobile app to record, upload and share videos. Deadline for Campaign Big Awards looms Staff The deadline for entries for the Campaign Big Awards, which showcases and celebrates the best of British commercial creativity, is looming with the first entry deadline at 23.59pm on 24 August. Movers and shakers: Shortlist, Airbnb, IPG, Publicis, Volvo, Jack Wills and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai

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