Saturday edition: Sky launches loyalty scheme | What happened to outdoor ads?

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Campaign: Media August 05, 2017

Media news and analysis, powered by Media Week Sky launches four-tier loyalty scheme Omar Oakes Sky has officially launched a loyalty scheme to reward long-term users of its TV services as it faces stiffening competition from over-the-top providers Netflix and Amazon. The rise of the 48-shit poster Paul Burke Outdoor ads used to be great. So what happened? Paul Burke investigates. Mindshare promotes Fowler to worldwide central CEO Omar Oakes Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to Worldwide Central chief executive at the Group M agency, replacing Marco Rimini. Trinity Mirror print ad revenue down 27% Omar Oakes Trinity Mirror plans to cut costs more aggressively this year as print advertising revenue fell by over a quarter in the first half of 2017. Facebook celebrity influencers could earn up to £75,000 per post Emily Tan A survey of UK marketers has found that they are willing to pay up to £75,000 for a single post mentioning their brand by a Facebook celebrity influencer. Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers. BT aims return to emotional heartland with new brand platform 'Be there' Simon Gwynn BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign. Online advertising 'struggles to target UK women' Emily Tan Only half of online ad campaigns targeted at women in the UK actually reach them, research by Nielsen has found. England's Euro football victory watched by record audience on Channel 4 Omar Oakes Channel 4's coverage of England's victory over France in the Women's Euro 2017 football championship attracted the biggest ever UK TV audience for a women's football match. New European cover spoofs Protein World in taunt to Brexit's 'headless chickens' Simon Gwynn The latest edition of anti-Brexit newspaper The New European has taken inspiration from Protein World's notorious "Beach body ready" ad, with a cover referencing the debate on post-Brexit food regulations. Discovery aims to strengthen content offer with Scripps Networks deal Omar Oakes Discovery Communications is buying Scripps Networks Interactive in a $14.6bn (£11.05bn) deal in a bid to strengthen its short-form video offer. Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Global Media Strategist, Sport, Technology & Fashion - £40K £35000 - £40000 per annum + Great Agency Benefits Ultimate Asset, London Business Development Manager - Advertising Production Competitive ITN Productions, London Client Strategy Director - Digital Advertising (Video) £65000 - £75000 per annum + commission Ultimate Asset, London Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London Programmatic Sales Manager - programmatic leader £45000 - £50000 per annum + bonus Ultimate Asset, London Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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