Saturday edition: KFC's ad controversy | Coke's quirky animated love story

 

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Campaign: Agencies August 05, 2017

KFC 'whole chicken' ad will not be investigated by ASA Omar Oakes The ad watchdog will not formally investigate KFC's latest campaign, despite receiving nearly 500 complaints about it. The rise of the 48-shit poster Paul Burke Outdoor ads used to be great. So what happened? Paul Burke investigates. Coke dishes out verbal pun-ishment in quirky animated love story encouraging recycling Simon Gwynn Coca-Cola has launched a stop-motion animated ad, with the set and "characters" built entirely from recycled materials. Pitch update: Investec, Jaguar Land Rover and Barclays Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. BT aims return to emotional heartland with new brand platform 'Be there' Simon Gwynn BT is using a pair of ads to launch a new unified brand positioning, "Be there", that chief brand and marketing officer Zaid Al-Qassab said aimed to recapture the marketing success of the long-running "It's good to talk" campaign. Subway calls on workers to ditch 'blandwiches' in new campaign Simon Gwynn Subway is flagging up its new rotisserie-style chicken flavour in a new TV ad featuring a talking sandwich. Axa reviews UK comms and marketing agency briefs John Harrington Insurance giant Axa is reviewing its below-the-line and digital agency requirements in the UK. Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Accenture has bought UK-based marketing and sales consultancy Brand Learning Group as the management consulting giant continues its strategy of wooing chief marketing officers. Football's best ads from last season Staff The football season kicks off again this weekend with the Football League and Community Shield. Ahead of a season full of football marketing, which ads scored for brands last year? Why, if you visit Brainlabs, you'll be welcomed at reception by Pepper the robot Daniel Gilbert The connotations of the digital media agency's latest recruit should be viewed as a positive for humans not a negative, writes Brainlabs' chief executive. Production legend Frances Royle dies Jeremy Lee Frances Royle, the founder of Royle Productions and a former head of production partnerships and TV at Bartle Bogle Hegarty, has died. Northern Ireland anti-abortion ad escapes ban - but only just Simon Gwynn A poster ad from "pro-women and pro-life" campaign group Both Lives Matter has been given a pass by the ad watchdog, despite the group receiving a mixed scorecard for its maths. Promoted The need for youth in creativity Ian Wharton, AKQA Youth brings with it a fearlessness and creative freedom that can offer some invaluable lessons for the wider industry Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Creative Director £70000 - £75000 per annum The Great & The Good, London, West End Finance Director - Global Content Agency - London £55000.00 - £60000 per annum + benefits DNA Recruit, London Account Director - Integrated £42000 - £48000 per annum Twist Recruitment, City of London, London Senior Client Manager - Global Brand Strategy Consultancy £40,000 - £50,000 + bens package Ann Sharman Recruitment, Central London Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Head of Creative £50,000 Save the Children, London Account Director Up to £45k+ bonus + benefits Anatomy, London (Greater)

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