Tuesday, 22 August 2017

Dolmio's ad and gender stereotypes | Meet Publicis Groupe's first chief talent officer

 

Campaign: Agencies

Campaign: Agencies
August 22, 2017
From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign
From puppets to gender stereotypes: how Dolmio missed the mark with its latest campaign

Jane Johnson

Dolmio unleashed the star power of Dominic West in its latest campaign but the brand's reliance on outdated gender stereotypes missed the mark, says the Feel Communications managing director.

Publicis Groupe names first chief talent officer to lead transformation
Publicis Groupe names first chief talent officer to lead transformation

Simon Gwynn

Publicis Groupe has appointed TBWA's international president Emmanuel André to the newly-created role of chief talent officer.

E4 launches interactive campaign 'first' for VisitScotland
E4 launches interactive campaign 'first' for VisitScotland

Omar Oakes

VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week.

Stop and stare at what these nine brands did for the eclipse
Stop and stare at what these nine brands did for the eclipse

Diana Bradley

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

AnalogFolk hires Matt Feen to head design
AnalogFolk hires Matt Feen to head design

Emily Tan

Digital agency AnalogFolk has appointed former Tribal DDB and MullenLowe Profero head of design, Matt Fenn.

Why agencies must join forces to achieve sustainability
Why agencies must join forces to achieve sustainability

Lars Holm

The world's largest ad agencies have cast aside competition for the better, writes Dentsu Aegis Network's global CSR manager.

Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity
Promoted
Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity

Meg Carter

'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy.

The Work

Volvo
Volvo "Human made stories" by Grey London

Volvo has released two new short films in its "Human made stories" series for Sky Atlantic, which celebrates human innovation.

ITV
ITV "Coronation Street: Then, now & forever" by ITV Creative

ITV's nostalgic ad campaign takes viewers back through 57 years of Coronation Street.

United Nations
United Nations "#NotATarget" by VML New York

The United Nations has launched a global campaign for World Humanitarian Day that tells stories of civilians in war and conflict areas.

More

TRENDING

Always '#LikeAGirl' returns to fight girls' fear of failure
Always '#LikeAGirl' returns to fight girls' fear of failure

Brittaney Kiefer

Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.

Airbnb's Mildenhall: listen to your mentors
Airbnb's Mildenhall: listen to your mentors

Jonathan Mildenhall

Jonathan Mildenhall, chief marketing officer of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break.

Populism and creativity
Promoted
Populism and creativity

Suzanne Bidlake

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.


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