Saturday edition: Deloitte buys creative agency | Always revives #LikeAGirl | A unique form of ad fraud

 

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Campaign: Agencies August 19, 2017

Deloitte buys Ikea agency Acne and hires Sandoz to lead creative Emily Tan Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea. Always '#LikeAGirl' returns to fight girls' fear of failure Brittaney Kiefer Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty. PR and advertising execs launch integrated creative agency Omar Oakes Three ad execs have joined forces with a PR veteran to form a new integrated agency that aims to bring advertising, public relations and digital together in a single offering. 'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals John Harrington A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following for their Instagram accounts for less than $300 (£231). Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising Simon Gwynn As TalkTalk launches the next instalment of its campaign celebrating the real lives of an everyday family, marketing director David Parslow tells Campaign how the brand is making the reality format work. McCain fights back against popular culture's problem with real families in latest campaign Simon Gwynn McCain is aiming to celebrate "what makes modern families great" in a new TV ad featuring real people, and with a voiceover by Ricky Tomlinson. Pernod Ricard calls Malibu ad review Jeremy Lee The Pernod Ricard-owned coconut rum brand Malibu is talking to agencies about its UK advertising account. Pitch update: Spotify, Malibu, UKTV and McDonald's Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. ODD launches in US after winning global Perry Ellis ad account Omar Oakes ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account for Perry Ellis. The mothers of Mother on making bold parenting statements Daniel Allen From floating a giant inflatable breast above their office to forming a fake company called "The Pregnancy Pause," the creatives at Mother are not afraid to make bold statements about parenting. McDonald's awards World Cup brief to Leo Burnett Omar Oakes McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's football World Cup. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Account Director - B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Berkshire / Hampshire borders - just a short journey from Paddington Station Senior Planner & CRM Strategist £40,000-£70,000 per annum (equivilent £60-100K net) + relocation fee + benefits The Industry Club London Ltd, Abu Dhabi (AE) Business Director to £75k - £80k David Thatcher Recruitment, London Business Development Director - huge opportunity with great rewards £70-90k with an package over £100k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Digital Designer Up to £40k April-Six, London (Central), London (Greater) Middleweight Creative Team (Art Director and Copywriter) Dependent on experience Golley Slater, Cardiff

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