Google's UK marketing chief: focus on people | Next marketing chief departs as online helps full-price sales swing back into growth | and more...

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Campaign: Brands August 03, 2017

Brand news and analysis, powered by Marketing Google's UK marketing chief: focus on people Graham Bednash Graham Bednash, the UK consumer marketing director at Google, on creating a culture that encourages creativity and taking your time when it comes to recruitment Next marketing chief departs as online helps full-price sales swing back into growth Simon Gwynn Christine Gerrard, marketing director at Next, has left the retailer after 30 years. Why Morrisons is firing on all cylinders by putting Safeway brand at the centre of its convenience move Kate Jones By striking a deal to supply groceries to the convenience retailer McColl's and relaunching the Safeway brand, Morrisons is finally making full use of its assets, writes Kate Jones. New European cover spoofs Protein World in taunt to Brexit's 'headless chickens' Simon Gwynn The latest edition of anti-Brexit newspaper The New European has taken inspiration from Protein World's notorious "Beach body ready" ad, with a cover referencing the debate on post-Brexit food regulations. Why are we, the advertising industry, so hypocritical? Zoe Harris Despite hundreds of ASA complaints, the industry should be praising KFC's recent campaign, Trinity Mirror's group marketing director writes. Sky launches four-tier loyalty scheme Omar Oakes Sky has officially launched a loyalty scheme to reward long-term users of its TV services as it faces stiffening competition from over-the-top providers Netflix and Amazon. Why Facebook's mobile video guidelines are practical but not perfect Emily Tan Facebook Creative Shop's guidelines are ostensibly aimed at raising the bar on mobile video creativity, but in truth are more pragmatic than creative. Radio's record reach is good for brands seeking mass appeal Siobhan Kenny Today's Rajar figures are good news for advertisers that want mass reach at a time of increasing media fragmentation, says Siobhan Kenny of Radiocentre. Why, if you visit Brainlabs, you'll be welcomed at reception by Pepper the robot Daniel Gilbert The connotations of the digital media agency's latest recruit should be viewed as a positive for humans not a negative, writes Brainlabs' chief executive Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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