Monday, 14 August 2017

Clarks accused of sexism | Omnicom retains UKTV | Bell Pottinger faces charges

Campaign Breakfast Briefing

Campaign Breakfast Briefing
August 14, 2017
Clarks pulls shoe over accusations of sexism
Clarks pulls shoe over accusations of sexism

Emily Tan

British shoemaker Clarks has been accused of sexism for naming a girl's school shoe "Dolly Babe" while naming the boy's shoe "Leader".

Omnicom retains UKTV's £15m media account with expanded five-agency deal
Omnicom retains UKTV's £15m media account with expanded five-agency deal

Gideon Spanier

UKTV has agreed a potentially pioneering deal with Omnicom Media Group that will see five agencies work together on the broadcaster's estimated £15m media account.

Bell Pottinger summoned before disciplinary committee over South Africa
Bell Pottinger summoned before disciplinary committee over South Africa

Emily Tan

PR agency Bell Pottinger will face the public relations and communications association (PRCA) disciplinary committee over charges stemming from its work in South Africa.

FFS invents 'Shoga' to show how rough it gets in the pursuit of smoothness
FFS invents 'Shoga' to show how rough it gets in the pursuit of smoothness

Emily Tan

For its first "proper" digital campaign, 18-month-old startup FFS (Friction Free Shaving) wants to spread the word that it understands how frustrating shaving can be for women.

Auto Trader shakes up marketing
Auto Trader shakes up marketing

Gurjit Degun

Auto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars.

Using data to find the unexpected audience
Promoted
Using data to find the unexpected audience

Content Labs

Data at its most granular gives brands deep insights into their customers

Take a risk - lead the change
Promoted
Take a risk - lead the change

Eleanor Kahn

"We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it?


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