TalkTalk and the pitfalls of 'real people' advertising | How to get into the industry without a degree

 

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Campaign: Agencies August 18, 2017

Keeping it real: how TalkTalk is avoiding the pitfalls of 'real people' advertising Simon Gwynn As TalkTalk launches the next instalment of its campaign celebrating the real lives of an everyday family, marketing director David Parslow tells Campaign how the brand is making the reality format work. How to get into the advertising industry without a degree Chris Pearce As school-leavers consider their careers after getting A-Level results, do university degrees still matter, asks TMW Unlimited's CEO. McCain fights back against popular culture's problem with real families in latest campaign Simon Gwynn McCain is aiming to celebrate "what makes modern families great" in a new TV ad featuring real people, and with a voiceover by Ricky Tomlinson. Always '#LikeAGirl' returns to fight girls' fear of failure Brittaney Kiefer Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty. ODD launches in US after winning global Perry Ellis ad account Omar Oakes ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account for Perry Ellis. Pharma giant Sanofi picks Mindshare for global media Omar Oakes Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review. Malaria No More appoints Dentsu Aegis Network and R/GA London to global remit Emily Tan R/GA London and Dentsu Aegis Network have been appointed to help Malaria No More UK achieve its goal of ending malaria in a generation. Tributes paid to London College of Communication lecturer Jo Hodges Jeremy Lee Tributes have been paid to Jo Hodges, tutor at the London College of Communication, who died last month. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. The Work Always "Keep going" by Leo Burnett Three years ago Procter & Gamble's Always started a movement with the "#LikeAGirl" campaign, which returns with a new ad tackling the fear of failure girls experience during puberty. McCain "We are family" by Adam & Eve/DDB The days of the Oxo family are long gone. Airbnb "Vice experiences" by Vice Media Once the favourite of budget travellers crashing on strangers' sofas, Airbnb is continuing to take holiday-goers off the beaten track through four specially curated trips which journey from kinky bakeries to underground DJs. More TRENDING Wit, edge and subversion are being replaced by nebulous 'brand purpose' Jeremy Lee Have ads become a bit too worthy and vanilla? Deloitte buys Ikea agency Acne and hires Sandoz to lead creative Emily Tan Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Account Director - B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Berkshire / Hampshire borders - just a short journey from Paddington Station Senior Planner & CRM Strategist £40,000-£70,000 per annum (equivilent £60-100K net) + relocation fee + benefits The Industry Club London Ltd, Abu Dhabi (AE) Business Director to £75k - £80k David Thatcher Recruitment, London Business Development Director - huge opportunity with great rewards £70-90k with an package over £100k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Middleweight Creative Team (Art Director and Copywriter) Dependent on experience Golley Slater, Cardiff Copywriter Competitive CHI & Partners, Edinburgh, City of Edinburgh

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