P&G adspend falls to 11-year low | Exterion unveils experiential arm | Disney cuts ties with Netflix

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Campaign: Media August 09, 2017

Media news and analysis, powered by Media Week P&G global adspend falls to 11-year low after digital cuts Gideon Spanier Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend. Exterion Media launches experiential arm Gurjit Degun Exterion Media, the out-of-home media owner, has launched an experiential division. Disney cuts ties with Netflix to launch own streaming service Omar Oakes Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services for movies, TV shows and sport. Dentsu Aegis profit slides 2.7% Omar Oakes Dentsu Aegis Network, Dentsu's international business that owns Carat and Mcgarrybowen, has reported a decline in quarterly profit for the first time in over two years. Richard Warren joins Group M Lloyds team Gurjit Degun Richard Warren, the former UK chief executive of MullenLowe Group, has joined WPP's Greenhouse Group M, which services Lloyds Banking Group. How to make your team culture work well Sue Unerman Cultures work when teams look out for each other and care about the company as a whole, says MediaCom's chief transformation officer. Movers and shakers: Next, AllTogetherNow, Mindshare, Engine, Now and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Brands can now automate image search on Twitter with Einstein Vision Emily Tan Salesforce has launched an AI-powered image recognition service that will allow marketers to automate the discovery and identification of images on Twitter. My Media Week: Owen Jenkinson, Freeview Hayley Hayes Long lunches are off the menu this week for Owen Jenkinson, marketing director at Freeview, as he runs a three-way pitch for the TV platform's media account. Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Promoted Tomorrow's tech, today's paradox Tham Khai Meng, Ogilvy & Mather With software, systems and even stores being developed that can change our reality, where does that leave creatives? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) Global Media Strategist, Sport, Technology & Fashion - £40K £35000 - £40000 per annum + Great Agency Benefits Ultimate Asset, London Client Strategy Director - Digital Advertising (Video) £65000 - £75000 per annum + commission Ultimate Asset, London Programmatic Sales Manager - Leading digital leisure brand £60000 per annum Ultimate Asset, London Programmatic Sales Manager - programmatic leader £45000 - £50000 per annum + bonus Ultimate Asset, London Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol

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