Saturday edition: Omnicom retains UKTV | IPA criticises Google & Facebook | News Corp counts cost of Brexit

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Campaign: Media August 19, 2017

Media news and analysis, powered by Media Week Omnicom retains UKTV's £15m media account with expanded five-agency deal Gideon Spanier UKTV has agreed a potentially pioneering deal with Omnicom Media Group that will see five agencies work together on the broadcaster's estimated £15m media account. IPA: Google and Facebook are not moving fast enough to tackle ad problems Gideon Spanier The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter. News Corp counts cost of Brexit as UK revenues fall 19% Gideon Spanier Rupert Murdoch's UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote. Group M rolls out viewability standards globally Emily Tan Group M is optimising all its global media spend towards its standards of viewability. Seven in ten major brands have amended media agency contracts in last year over transparency Simon Gwynn New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety. Pharma giant Sanofi picks Mindshare for global media Omar Oakes Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review. Who is winning the Premier League on social media? Yasmin Arrigo These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social. Auto Trader shakes up marketing Gurjit Degun Auto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars. FMCG cuts have got the ad industry worried Gideon Spanier The problems in the consumer packaged goods industry are structural and global, as well as cyclical and local. Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads Simon Gwynn The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium. Why media agencies must move from 'what' to 'how' Russell Place We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs SALES MANAGER - DIGITAL PARTNERSHIP to £50k plus comm/bonus, big company benefits The Space Business, London (Central), Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol

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