Wednesday 30 August 2017

We need to talk about the Trivago ad

 

Campaign: Agencies

Campaign: Agencies
August 30, 2017
We need to talk about the Trivago ad
We need to talk about the Trivago ad

Sarah Hardcastle

The British public deserves better than a bored model with a big search bar.

The future of connected cars in 2017 and beyond
The future of connected cars in 2017 and beyond

Suzy Bashford

What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands

Cannes favourite Sea Hero Quest returns in VR
Cannes favourite Sea Hero Quest returns in VR

Simon Gwynn

Deutsche Telekom is following up its multiple Cannes Lions-winning mobile game Sea Hero Quest with a VR sequel to the project.

Omnicom continues organic growth lead over rivals
Omnicom continues organic growth lead over rivals

Omar Oakes

Omnicom led the world's biggest advertising companies for organic growth again this quarter, as cuts to FMCG spend hit its rivals hardest.

Ad industry veteran and author David Bernstein dies
Ad industry veteran and author David Bernstein dies

John Tylee

David Bernstein, the veteran ad industry commentator, former agency creative director and founder of The Creative Business, has died aged 88.

Remembering David Bernstein: a creative businessman
Remembering David Bernstein: a creative businessman

Paul Christopher Walton

Paul Christopher Walton remembers working with one adland's greats.

Beer brand's 'Jesus in bunny suit' tweet deemed 'not derogatory' by ASA
Beer brand's 'Jesus in bunny suit' tweet deemed 'not derogatory' by ASA

Sam Burne James

The Advertising Standards Authority has rejected a complaint against a tweet sent at Easter by a beer company, which included an image of Jesus wearing a rabbit costume.

Movers and shakers: Uber, CP&B, Zenith, Warner Bros, The&Partnership and more
Movers and shakers: Uber, CP&B, Zenith, Warner Bros, The&Partnership and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Is ignorance really bliss for creative leaders?
Is ignorance really bliss for creative leaders?

Shaun Moran

Creativity isn't necessarily incompatible with commercial nous, writes the founder and creative director of Soul.

Is your brand safe from terrorism?
Promoted
Is your brand safe from terrorism?

Charlotte Hale, Adstream

Context is all online, so it is vital that brands protect themselves against damaging links to offensive content

From the idea to the big screen:
Promoted
From the idea to the big screen: "March for Giants"

Got a great idea but not sure how to get it off the ground?


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