Thursday 10 August 2017

Channel 4 names new creative chief | Eurosport appoints agency | Nike ad celebrates Mo Farah

 

Campaign: Agencies

Campaign: Agencies
August 10, 2017
Channel 4 promotes Tonge to creative chief
Channel 4 promotes Tonge to creative chief

Brittaney Kiefer

Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency.

New ANA report finds 'transparency concerns' in production process
New ANA report finds 'transparency concerns' in production process

I-Hsien Sherwood

In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

MullenLowe wins full-service Eurosport account
MullenLowe wins full-service Eurosport account

Omar Oakes

Eurosport Digital, the sport broadcaster's direct-to-consumer business, has appointed MullenLowe London as its full-service European agency.

CHI promotes Clark and Simmons to joint MDs
CHI promotes Clark and Simmons to joint MDs

Jeremy Lee

CHI & Partners has promoted Sarah Clark and Gary Simmons to the newly-created roles of joint managing directors.

Pitch update: BBH out of Investec, Sainsbury's returns to PHD, Mondelez
Pitch update: BBH out of Investec, Sainsbury's returns to PHD, Mondelez

Staff

Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.

A view from Dave Trott: Ladder to nowhere
A view from Dave Trott: Ladder to nowhere

Dave Trott

There's a piece of thinking that young marketing trainees learn and it's ruining their ability to think.

Creativity needs to be less like a wet weekend in Skegness and more like Dunkirk
Creativity needs to be less like a wet weekend in Skegness and more like Dunkirk

Alex Grieve

Abbott Mead Vickers BBDO's joint ECD is less than impressed with the ads he saw at the cinema.

Campaign Diary: The Guardian's guidebook and taking Liberties
Take back control of your brand from YouTube
Promoted
Take back control of your brand from YouTube

Joe Foster, CEO of Easel TV

It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways...

The Work

Nike
Nike "Smile" by Wieden & Kennedy

Nike is celebrating Mo Farah's record-breaking running career - and unbeatable smile - as he steps onto the London Stadium track to compete in his final campaign for double gold.

George at Asda
George at Asda "Strong clothes for strong kids" by Saatchi & Saatchi London

George at Asda highlights small but significant challenges faced by children in its back to school campaign by Saatchi & Saatchi London.

Pick of the week: BT Sport
Pick of the week: BT Sport "Being Dele" by Abbott Mead Vickers BBDO

Yasmin Arrigo

Yasmin Arrigo is charmed by BT Sport's fast-paced tale that transports viewers through a series of sporting moments.

Turkey of the week: Huawei
Turkey of the week: Huawei "#GirlPowered" by i-D Creative

Brittaney Kiefer

Brittaney Kiefer cringed all the way through Huawei's film about tech-savvy fashionistas.

More

TRENDING

Seven ads that escaped a ban
Seven ads that escaped a ban

Simon Gwynn

KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by Mother, "The whole chicken". Which other ads provoked the fury of the public but got off scot-free?

Management lessons from maternity leave
Management lessons from maternity leave

Patricia McDonald

Mommy tracked. Leaning out. The industry has been talking a lot in recent months about welcoming women back from maternity leave.

Is your brand safe from terrorism?
Promoted
Is your brand safe from terrorism?

Charlotte Hale, Adstream

Context is all online, so it is vital that brands protect themselves against damaging links to offensive content


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