Carlsberg moves global media | Walkers asks customers to choose flavours | McDonald's awards digital work

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Campaign Breakfast Briefing August 29, 2017

Carlsberg awards global media to Initiative Omar Oakes Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD. Walkers campaign asks customers to 'choose or lose' famous flavours Omar Oakes Walkers' latest brand campaign centres on challenging consumer loyalty to see whether people would choose to ditch familiar flavours for a new variant. McDonald's awards digital innovation work to Publicis.Sapient and Capgemini It's the latest in a series of global McDonald's wins for the reorganized holding company. AKQA adds Danish digital shop to global network Omar Oakes AKQA has bought a majority stake in Dis/play, a Danish digital agency that employs 110 people. Margins slide at Havas as CEO amends growth forecast Sam Burne James Havas chief executive Yannick Bolloré hopes the French group's growth and profitability will improve "slightly" in the second half of 2017 after it "suffered a slowdown" in H1 2017. Lucozade marketing boss: 'When your purpose is this clear, every decision becomes much easier' Simon Gwynn Lucozade is targeting what it says are the six million fitness fans in the UK motivated by beating their "personal best" with its latest product launch, Lucozade Ribena Suntory's marketing and business development director, Jon Evans, says. iProspect hires new global product head Faaez Samadi iProspect has appointed Rohan Philips as global chief product officer. Promoted FutureVision: Breaking the agency model Daniel Diez and Claire Beale FutureVision looks at how an integrated agency model can help clients stay ahead of disruption, and how an agile agency of the future should be structured... Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Client Director £80,000 Dot-Gap, London (Central), Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Manager £38K Direct Recruitment, London (Central), London (Greater) Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater)

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