Tuesday 22 August 2017

Channel 4 on Bake Off's ad breaks | Why Charlottesville is a social media game-changer

Campaign: Media

Campaign: Media
August 22, 2017
Media news and analysis, powered by Media Week
Channel 4: 17-minute ad breaks for Bake Off is not a record
Channel 4: 17-minute ad breaks for Bake Off is not a record

Omar Oakes

Channel 4 has denied reports that ad breaks for The Great British Bake Off will be a record length, as one of the show's presenters advised viewers to record the show and fast-forward through the ads.

E4 launches interactive campaign 'first' for VisitScotland
E4 launches interactive campaign 'first' for VisitScotland

Omar Oakes

VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week.

Social platforms need to step up or risk destroying democracy
Social platforms need to step up or risk destroying democracy

Andy Pemberton

Charlottesville is a game-changer for social media. Or at least, it should be.

Snapchat 'will overtake Facebook among US teens' this year
Snapchat 'will overtake Facebook among US teens' this year

Simon Gwynn

Facebook's scale may not guarantee its continued dominance, data suggests, as Snapchat looks set to overtake the dominant social network among the audience of tomorrow.

Ofcom faces possible judicial review over Murdoch bid to own Sky
Ofcom faces possible judicial review over Murdoch bid to own Sky

Simon Gwynn

A pressure group has said it will apply for a judicial review over Ofcom's ruling that the Murdoch family would be "fit and proper" owners of Sky.

This phone uses cookies: Google unveils Oreo as next version of Android
This phone uses cookies: Google unveils Oreo as next version of Android

Simon Gwynn

Google confirmed rumours that the next version of Android would be named "Oreo" in an unveiling in New York during yesterday's solar eclipse.

Publicis Groupe names first chief talent officer to lead transformation
Publicis Groupe names first chief talent officer to lead transformation

Simon Gwynn

Publicis Groupe has appointed TBWA's international president Emmanuel André to the newly-created role of chief talent officer.

Hyperpersonalisation: It's about the context, innit?
Promoted
Hyperpersonalisation: It's about the context, innit?

David Fletcher, MEC UK

Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient

'Dream big. Dream big ideas'
Promoted
'Dream big. Dream big ideas'

Jeremy Perrott, McCann Health

Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality


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