Top directors review their first ads | Consulting giant goes for creative agency

 

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Campaign: Agencies August 17, 2017

Five top directors review their first ads, plus the advice they wish they'd known then Brittaney Kiefer Brittaney Kiefer asked five directors to revisit the first ads they made. Frederic Planchon, Sara Dunlop, Sam Brown, Jim Gilchrist and Noah Harris talk learning the ropes, shooting without permits, and making your own opportunities. Deloitte buys Ikea agency Acne and hires Sandoz to lead creative Emily Tan Deloitte Digital has bought Stockholm-based Acne Agency, which has worked with brands such as H&M, Spotify and Ikea. Pitch update: Spotify, Malibu, UKTV and McDonald's Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. PR and advertising execs launch integrated creative agency Omar Oakes Three ad execs have joined forces with a PR veteran to form a new integrated agency that aims to bring advertising, public relations and digital together in a single offering. A view from Dave Trott: The medium isn't the message Dave Trott In America in the 1960s, commercial television was considered a cultural wasteland and a bad influence. Thespian parents are my secret work weapon Ben Fennell Bartle Bogle Hegarty London's chief executive believes growing up in the company of actors taught him much about creative people. Great work smells of massive balls Caroline Pay My main criteria for judging great creativity has always been 'Does it make me feel sick with jealousy?' Campaign Diary: ASA, Accenture and ESPN pies Staff Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with The Work Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi Simon Gwynn Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving. Kwiff "It's perfectly normal. Until it's kwiffed" by Droga5 London A comedy director and a series of man-children help sports betting app Kwiff go up against competition in the crowded gambling industry. KFC "Southern legends" by Mother KFC's twerking chicken may not have been to everyone's taste, but now the fast-food chain is trying a new flavour by tapping into its Southern heritage. Ikea "Vinter skuldervarmer" by SMFB Oslo Ikea has pop culture marketing down to a tee. Turkey of the week: Honda "Are you type R?" by Southpaw Gurjit Degun Gurjit Degun found Honda's latest ad promoting the Civic Type R dull. More Promoted Make An Impression: July's Top 10 Out of Home campaigns Primesight Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Account Director - B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Berkshire / Hampshire borders - just a short journey from Paddington Station Senior Planner & CRM Strategist £40,000-£70,000 per annum (equivilent £60-100K net) + relocation fee + benefits The Industry Club London Ltd, Abu Dhabi (AE) Business Director to £75k - £80k David Thatcher Recruitment, London Business Development Director - huge opportunity with great rewards £70-90k with an package over £100k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Copywriter Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Producer £30,000 to £35,000 per annum Royal Horticultural Society (RHS), RHS Garden Wisley, Woking GU23 6QB

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