5 things you need to know today: Group M's 'NewCo' will scrap regional offices | Snapchat isn't dying, but its stock is still overvalued | and more...

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Campaign 18:05 August 11, 2017

The five things you need to know today Most read Group M's 'NewCo' will scrap regional offices Robert Sawatsky In a move that underscores its commitment to cost efficiency, the new Group M agency formed by MEC and Maxus will remove existing regional management structures. Tech Snapchat isn't dying, but its stock is still overvalued Emily Tan Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise. Advertising What the advertising industry can learn from the Premier League Martin Jones Ahead of his team, Brighton, playing its first Premier League game tomorrow, AAR's Martin Jones reflects on the similarities between agency life and football. Marketing The Netflixisation of sports Joe Maceda Is ESPN's "Ocho" a harbinger of the future of sports media, asks the head of Mindshare's Invention Studio. Media Why UK marketing tech startup People.io is calling on brands to let go of their data Simon Gwynn People.io claims to offer a level of engagement that most digital platforms can only dream of. But there's one catch: brands must relinquish full control of their marketing. Will they find the courage to take the plunge? Also in the news How animators and artisan bakers made Channel 4's delicious Bake Off ad Bakers and animators laboured side-by-side for the new Great British Bake Off trailer, which includes 335 baked characters made with 500 eggs, 28kg of sugar and 50kg of flour. What should marketers do to comply with the new 'right to be forgotten' rules? Marketers need to remember that personal data belongs to consumers and treat it accordingly, says the chief executive of the Market Research Society. Drambuie puts modern touch to brand's jazz heritage "The Brass and Crimson", lead by creative agency Exposure X, returns for a third year celebrating modern interpretations of Drambuie's jazz heritage which made it world-famous. Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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