Saturday edition: P&G global adspend falls to 11-year low after digital cuts | Now you can search Asos' 85,000 products with a photo | and more...

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Campaign: Brands August 12, 2017

Brand news and analysis, powered by Marketing P&G global adspend falls to 11-year low after digital cuts Gideon Spanier Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend. Now you can search Asos' 85,000 products with a photo Emily Tan Asos has rolled out a function on its mobile app in the UK that will let its customers search its database of products using a photo. Three partners with Time Out London to offer binge-watching Netflix on the Thames Gurjit Degun Three, the mobile network, has partnered with Time Out London to offer readers a chance to binge-watch Netflix shows while cruising along the Thames. Coke After-Life: drinks giant offers $1m if you can come up with the next stevia Simon Gwynn Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be used in its drinks in the future. O2 reignites 'Wear the rose' rugby campaign for women's team Omar Oakes O2 has brought back the "Wear the rose" call to action for England Rugby fans - this time to support the women's team as it begins its world championship defence this week. Seven ads that escaped a ban Simon Gwynn KFC has avoided investigation by the Advertising Standards Authority, despite more than 500 complaints for the brand's first campaign by Mother, "The whole chicken". Which other ads provoked the fury of the public but got off scot-free? GDPR will render 75% of UK marketing data obsolete Emily Tan Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study. Digital Mavericks: Shortlist unveiled plus meet the judges Emily Tan This year's shortlist of Digital Mavericks features entrepreneurs, brand-side digital marketers as well as agency technology specialists. Almost all major brands 'fail to connect' with consumers outside London Simon Gwynn Most major brands are seen as out of touch with or uninterested in consumers outside of London, a study by Trinity Mirror has found. Twitter creators join global video relay from Sydney to Vancouver Brittaney Kiefer Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social media platform. Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding Simon Gwynn Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from using fictional farm names on its products. Facebook ramps up video offer with revamped Watch tab Omar Oakes Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab. Mazda offers two-wheel stunt in VR test drive Gurjit Degun Mazda is using virtual reality to offer consumers the chance to experience a two-wheel stunt for its latest model, the CX-5. Independent brewers launch seal of approval against large beer brands Gurjit Degun Independent brewers have hit back at their bigger rivals by introducing a stamp of approval to help consumers decipher where their craft beer has been produced. Promoted Five essential effectiveness trends from the IPA Janet Hull, IPA director of marketing strategy, executive director Effectiveness Week As the IPA launches the latest iteration in its IPA Databank series, Media In Focus by Les Binet and Peter Field, Janet Hull writes on the implications of the key findings. Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Senior Digital Marketing Manager – International GBP £37-40,000 dependent on experience Scandinavian Airlines System, London (near Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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