The future of connected cars | How Carlsberg rediscovered its identity

View in web browser | Add to safe senders list

Campaign: Brands August 30, 2017

Brand news and analysis, powered by Marketing What the future holds for connected cars in 2017 and beyond Suzy Bashford What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands Carlsberg global marketing boss: 'The big breweries have been competing to be the most superficial' Simon Gwynn The boom in craft beer brands has been a bombshell for the established beer industry - but Carlsberg has used it as an impetus to rediscover its identity. Should Uber have hired a woman? Omar Oakes Uber has confirmed the appointment of Dara Khosrowshahi, the chief executive of Expedia, to be the taxi-hailing app company's new CEO. But should the company have hired a woman instead? Domino's trials driverless pizza delivery Omar Oakes Domino's has begun testing pizza deliveries using driverless cars. Retail forecast to power digital adspend through 2018 Emily Tan Thanks to the growth of e-commerce in the UK, the retail sector is set to be the biggest spender on digital advertising this year and is expected to continue to do so next year. 'Cautious' Bake Off was out of character for Channel 4 brand Adam Knight Channel 4's Great British Bake Off felt same-y and a little too cautious for a broadcaster that is willing to take risks, argues TMW Unlimited's head of planning. Great British Bake Off launches with 6.5m viewers on Channel 4 Gideon Spanier Channel 4's first episode of The Great British Bake Off has won the channel's biggest audience in five years with 6.5m viewers and a 30% share. It's time UK brands tuned into podcast advertising Ben Foster If brands can find the right sound, the growing popularity of podcasts offers a rich marketing opportunity, writes MC&C's digital client director Beer brand's 'Jesus in bunny suit' tweet deemed 'not derogatory' by ASA Sam Burne James The Advertising Standards Authority has rejected a complaint against a tweet sent at Easter by a beer company, which included an image of Jesus wearing a rabbit costume. Promoted 3 great ads I had nothing to do with #43: David Kolbusz on Skittles, Honda... and one that never aired Thinkbox David Kolbusz, chief creative officer at Droga5, reveals three great ads he admires but had nothing to do with Promoted FutureVision: Disrupting the disruptors Tara Moore, managing editor, FutureVision Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Marketing Manager/Marketing Account Manager Up to £25,000 + Benefits Bray Leino, Filleigh, Devon Senior Integrated Marketing Manager Competitive Emotech, London In-House Marketing Designer Competitive Emotech, London (Central), London (Greater) Brand Strategy Lead Competitive Three, Maidenhead, Berkshire Marketing Communications Lead Competitive Three, Maidenhead, Berkshire

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000