McCain fights back against popular culture's problem with real families in latest campaign | Airbnb's Mildenhall: listen to your mentors | and more...

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Campaign: Brands August 17, 2017

Brand news and analysis, powered by Marketing McCain fights back against popular culture's problem with real families in latest campaign Simon Gwynn McCain is aiming to celebrate "what makes modern families great" in a new TV ad featuring real people, and with a voiceover by Ricky Tomlinson. Airbnb's Mildenhall: listen to your mentors Jonathan Mildenhall Jonathan Mildenhall, chief marketing officer of Airbnb, shares his best career advice and recalls the two women who gave him his biggest break. Trump 'fires' business leaders after mass exodus Emily Tan US president Donald Trump has disbanded two business councils after even more corporate leaders left in a move to distance themselves from his handling of Charlottesville. Harry Potter is proof of the potential of visual imagination Kelvyn Gardner A new Primark range from JK Rowling's boy wizard vindicates the early decision to create a visual identity for the brand from scratch, writes the MD of the Licensing Industry Merchandisers' Association Five top directors review their first ads, plus the advice they wish they'd known then Brittaney Kiefer Brittaney Kiefer asked five directors to revisit the first ads they made. Frederic Planchon, Sara Dunlop, Sam Brown, Jim Gilchrist and Noah Harris talk learning the ropes, shooting without permits, and making your own opportunities. Why Tiki decided to douse torch-wielding white supremacists Sean Czarnecki It's the second time in three months that the company has had to disassociate its brand from extremist groups. Campaign Diary: ASA, Accenture and ESPN pies Staff Pitch update: Spotify, Malibu, UKTV and McDonald's Staff Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Promoted Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity Meg Carter 'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Senior Digital Marketing Manager – International GBP £37-40,000 dependent on experience Scandinavian Airlines System, London (near Heathrow Airport) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol

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