5 things you need to know today: Wit, edge and subversion are being replaced by nebulous 'brand purpose' | and more...

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Campaign 18:05 August 14, 2017

The five things you need to know today Most read Wit, edge and subversion are being replaced by nebulous 'brand purpose' Jeremy Lee Have ads become a bit too worthy and vanilla? Tech Google updates AdWords for mobile advertisers Babar Khan Javed In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users. Advertising To change advertising, you must begin with the people Danielle Lee Spotify's global head of partner solutions believes that brands need to change their input in order to affect their output. Marketing Does marketing need football or vice versa? Harry Lang The global game is now so powerful that brands wanting to enhance their sales or reputations can ill afford not to be in the business of football, writes Pinnacle marketing director Harry Lang. Media Three channels indie novelty with bold and bizarre film Unruly Social video experts at Unruly review Three's "Streaming consciousness". Also in the news Campaign's Best Places to Work This survey and recognition programme is dedicated to finding and recognising the best places to work for in the marketing, advertising and media profession! The mothers of Mother on making bold parenting statements From floating a giant inflatable breast above their office to forming a fake company called "The Pregnancy Pause," the creatives at Mother are not afraid to make bold statements about parenting. IPA: Google and Facebook are not moving fast enough to tackle ad problems The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter. Promoted Take a risk - lead the change Eleanor Kahn "We can get better and better. The disruption hasn't even started," says MediaCom's Sue Unerman during a round-table discussion. Is it time to stop accepting change and start orchestrating it? Promoted Make An Impression: July's Top 10 Out of Home campaigns Primesight Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), MEDIA SALES EXECUTIVE Up to £18k per annum depending on experience / £6k+ OTE (uncapped) and excellent benefits Redactive Media Group, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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