Monday, 7 August 2017

Sorrell on Snapchat | PHD wins Sainsbury's

Campaign: Media

Campaign: Media
August 07, 2017
Media news and analysis, powered by Media Week
Sorrell: Snapchat is a 'flea on the elephant's backside'
Sorrell: Snapchat is a 'flea on the elephant's backside'

Jeremy Lee

Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside."

PHD wins Sainsbury's £115m media as account review drama ends
PHD wins Sainsbury's £115m media as account review drama ends

Gideon Spanier

Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review.

UK-listed Taptica breaks into US with $50m Tremor Video acquisition
UK-listed Taptica breaks into US with $50m Tremor Video acquisition

Emily Tan

Taptica, an Israeli-founded and UK-listed ad tech mobile platform company, has doubled its size with the acquisition the DSP division of US-based company, Tremor Video.

Group M's North America CEO Lesser departs
Group M's North America CEO Lesser departs

Omar Oakes

Group M's North America chief executive Brian Lesser is leaving for a new job at AT&T.

Surge in digital growth sustains global OOH market
Surge in digital growth sustains global OOH market

Olivia Parker

A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.

Google diversity row breaks out over engineer's memo
Google diversity row breaks out over engineer's memo

Omar Oakes

A Google software engineer's memo criticising its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech.

Watch: Advice from the UK's leading ad people
Promoted
Watch: Advice from the UK's leading ad people

Neil Waller, Whalar

Make An Impression: July's Top 10 Out of Home campaigns

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