Group M rolls out viewability standards | Why media agencies must move from 'what' to 'how'

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Campaign: Media August 18, 2017

Media news and analysis, powered by Media Week Group M rolls out viewability standards globally Emily Tan Group M is optimising all its global media spend towards its standards of viewability. Why media agencies must move from 'what' to 'how' Russell Place We've been our own worst enemies, not least by constantly under-cutting each other, argues the managing director of UM London. Pharma giant Sanofi picks Mindshare for global media Omar Oakes Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review. Who is winning the Premier League on social media? Yasmin Arrigo These are the football clubs scoring the best engagement rates across Twitter and Facebook, according to We Are Social. Malaria No More appoints Dentsu Aegis Network and R/GA London to global remit Emily Tan R/GA London and Dentsu Aegis Network have been appointed to help Malaria No More UK achieve its goal of ending malaria in a generation. Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients John Harrington Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media. Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs SALES MANAGER - DIGITAL PARTNERSHIP to £50k plus comm/bonus, big company benefits The Space Business, London (Central), Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol

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