IPA accuses Google & Facebook of being too slow with brand safety | Pernod Ricard calls Malibu review

 

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Campaign: Agencies August 14, 2017

IPA: Google and Facebook are not moving fast enough to tackle ad problems Gideon Spanier The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter. Pernod Ricard calls Malibu ad review Jeremy Lee The Pernod Ricard-owned coconut rum brand Malibu is talking to agencies about its UK advertising account. Wit, edge and subversion are being replaced by nebulous 'brand purpose' Jeremy Lee Have ads become a bit too worthy and vanilla? The mothers of Mother on making bold parenting statements Daniel Allen From floating a giant inflatable breast above their office to forming a fake company called "The Pregnancy Pause," the creatives at Mother are not afraid to make bold statements about parenting. Omnicom retains UKTV's £15m media account with expanded five-agency deal Gideon Spanier UKTV has agreed a potentially pioneering deal with Omnicom Media Group that will see five agencies work together on the broadcaster's estimated £15m media account. Don't watch this space Charles Vallance It's time for agencies to get fully involved in content creation again as the pendulum swings back from the amateurs to the pros, says the founder and chairman of VCCP. FMCG cuts have got the ad industry worried Gideon Spanier The problems in the consumer packaged goods industry are structural and global, as well as cyclical and local. Your best ideas are like orphans. Cherish them. James Turner Some of the most inspired ideas are those that arise from within for no apparent reason, writes the founder of creative collective Glimpse. Auto Trader shakes up marketing Gurjit Degun Auto Trader, the marketplace for new and used cars, has shaken up its marketing by taking media planning in-house and launched a campaign to focus on the emotional relationship people have with their cars. Bell Pottinger summoned before disciplinary committee over South Africa Emily Tan PR agency Bell Pottinger will face the public relations and communications association (PRCA) disciplinary committee over charges stemming from its work in South Africa. Promoted 'Dream big. Dream big ideas' Jeremy Perrott, McCann Health Don't be afraid to dream, but join the visionaries who turn the seemingly impossible into reality TRENDING P&G global adspend falls to 11-year low after digital cuts Gideon Spanier Procter & Gamble's annual ad expenditure has dropped 1.7% to $7.12bn (£5.47bn), the lowest level since 2006, after it abruptly cut its digital adspend. Now you can search Asos' 85,000 products with a photo Emily Tan Asos has rolled out a function on its mobile app in the UK that will let its customers search its database of products using a photo. Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Senior Planner & CRM Strategist £40,000-£70,000 per annum (equivilent £60-100K net) + relocation fee + benefits The Industry Club London Ltd, Abu Dhabi (AE) Business Director to £75k - £80k David Thatcher Recruitment, London Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Business Development Director - huge opportunity with great rewards £70-90k with an package over £100k plus benefits The Jefferson Group, Central London Senior Account Director - Leicester/London £50000 - £68000 per annum DNA Recruit, Leicestershire, Leicester / London Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Client Services Project Manager Competitive + Bonus + Benefits Mind Gym, London (Greater) Creative Videographer DOE OLIVER Group, Putney Heath Roehampton, London (Greater)

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