PepsiCo under fire as Trump backtracks on criticism of far-right | McDonald's awards World Cup brief to Leo Burnett | and more...

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Campaign: Brands August 16, 2017

Brand news and analysis, powered by Marketing PepsiCo under fire as Trump backtracks on criticism of far-right Simon Gwynn PepsiCo's chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend's far-right protests in Virginia. McDonald's awards World Cup brief to Leo Burnett Omar Oakes McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's football World Cup. Air Berlin collapse could mean expansion opportunity for easyJet Simon Gwynn EasyJet could look to expand its presence in Germany after the country's second largest airline, Air Berlin, went into administration. Seven in ten major brands have amended media agency contracts in last year over transparency Simon Gwynn New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety. Johnson & Johnson in breach of UK drugs rules over Nicorette marketing Sam Burne James Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette. The future of gender marketing Tracey Follows As tech, retail and fashion disrupt traditional stereotypes, gender-specific marketing is looking increasingly outdated, says the Futuremade founder. The North Face encourages climbing walls in new campaign Gurjit Degun The North Face, the outdoor apparel retailer, is encouraging people to climb walls in a new campaign. Location-based targeting: myth versus reality Jide Sobo Not everything you've heard about location-based marketing is true, warns MEC UK's head of mobile. Movers and shakers: Channel 4, Diageo, Twitter, CHI, Refinery29, Vizeum and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Senior Digital Marketing Manager – International GBP £37-40,000 dependent on experience Scandinavian Airlines System, London (near Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai

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