Bake Off launches on Channel 4 | Retail powers digital adspend

View in web browser | Add to safe senders list

Campaign: Media August 30, 2017

Media news and analysis, powered by Media Week Great British Bake Off launches with 6.5m viewers on Channel 4 Gideon Spanier Channel 4's first episode of The Great British Bake Off has won the channel's biggest audience in five years with 6.5m viewers and a 30% share. Retail forecast to power digital adspend through 2018 Emily Tan Thanks to the growth of e-commerce in the UK, the retail sector is set to be the biggest spender on digital advertising this year and is expected to continue to do so next year. Media is where agencies are hurting Gideon Spanier Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure? Omnicom continues organic growth lead over rivals Omar Oakes Omnicom led the world's biggest advertising companies for organic growth again this quarter, as cuts to FMCG spend hit its rivals hardest. It's time UK brands tuned into podcast advertising Ben Foster If brands can find the right sound, the growing popularity of podcasts offers a rich marketing opportunity, writes MC&C's digital client director Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting Zoë Beery Debut run of seven episodes includes leaders from Dropbox, Airbnb, Gimlet and IBM. My Media Week: Grant Woodthorpe, Metro Hayley Hayes A peek into the diary of Grant Woodthorpe, who took up the post of managing director, commercial for Metro at the start of the year. Movers and shakers: Uber, CP&B, Zenith, Warner Bros, The&Partnership and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Robots can't deliver brave creativity Sue Unerman Awards judges look for brave work. Only people can deliver this, says MediaCom's chief transformation officer. Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Promoted Is your brand safe from terrorism? Charlotte Hale, Adstream Context is all online, so it is vital that brands protect themselves against damaging links to offensive content Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater) Media Planning Manager Competitive Three, Maidenhead, Berkshire PR Officer Benefits British Red Cross, City of London, London PR Manager Benefits British Red Cross, City of London, London Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000