Wednesday, 30 August 2017

Bake Off launches on Channel 4 | Retail powers digital adspend

Campaign: Media

Campaign: Media
August 30, 2017
Media news and analysis, powered by Media Week
Great British Bake Off launches with 6.5m viewers on Channel 4
Great British Bake Off launches with 6.5m viewers on Channel 4

Gideon Spanier

Channel 4's first episode of The Great British Bake Off has won the channel's biggest audience in five years with 6.5m viewers and a 30% share.

Retail forecast to power digital adspend through 2018
Retail forecast to power digital adspend through 2018

Emily Tan

Thanks to the growth of e-commerce in the UK, the retail sector is set to be the biggest spender on digital advertising this year and is expected to continue to do so next year.

Media is where agencies are hurting
Media is where agencies are hurting

Gideon Spanier

Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure?

Omnicom continues organic growth lead over rivals
Omnicom continues organic growth lead over rivals

Omar Oakes

Omnicom led the world's biggest advertising companies for organic growth again this quarter, as cuts to FMCG spend hit its rivals hardest.

It's time UK brands tuned into podcast advertising
It's time UK brands tuned into podcast advertising

Ben Foster

If brands can find the right sound, the growing popularity of podcasts offers a rich marketing opportunity, writes MC&C's digital client director

Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting
Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting

Zoë Beery

Debut run of seven episodes includes leaders from Dropbox, Airbnb, Gimlet and IBM.

My Media Week: Grant Woodthorpe, Metro
My Media Week: Grant Woodthorpe, Metro

Hayley Hayes

A peek into the diary of Grant Woodthorpe, who took up the post of managing director, commercial for Metro at the start of the year.

Movers and shakers: Uber, CP&B, Zenith, Warner Bros, The&Partnership and more
Movers and shakers: Uber, CP&B, Zenith, Warner Bros, The&Partnership and more

Staff

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Robots can't deliver brave creativity
Robots can't deliver brave creativity

Sue Unerman

Awards judges look for brave work. Only people can deliver this, says MediaCom's chief transformation officer.

Populism and creativity
Promoted
Populism and creativity

Suzanne Bidlake

McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.

Is your brand safe from terrorism?
Promoted
Is your brand safe from terrorism?

Charlotte Hale, Adstream

Context is all online, so it is vital that brands protect themselves against damaging links to offensive content


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Associate Editor Up to £55,000 + benefits inc pension/healthcare b3-media, Sussex
Business Development Manager - Media Up to £40,000 + uncapped com + bens b3-media, North London
Sales and Creative Solutions Lead Competitive £ dependent on experience PinkNews Media Group, London
Account Director - CIPD Depending on experience Haymarket Media Group, Twickenham, London (Greater)
Media Planning Manager Competitive Three, Maidenhead, Berkshire
PR Officer Benefits British Red Cross, City of London, London
PR Manager Benefits British Red Cross, City of London, London
Senior Celebrity Liaison Officer Benefits British Red Cross, London, City of London
Audience Planner Competitive CHI & Partners, Edinburgh, City of Edinburgh
Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE)
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