The real reason Carlsberg used holography to put its dead founder on stage | Santander CMO: Marketers must prioritise their wellbeing | and more...

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Campaign: Brands August 24, 2017

Brand news and analysis, powered by Marketing The real reason Carlsberg used holography to put its dead founder on stage Simon Gwynn JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why the brand's famous tagline, "Probably", reflects his belief in the scientific method. Santander CMO: Marketers must prioritise their wellbeing Keith Moor Santander's chief marketing officer says his biggest career lesson has been learning to look after himself. Chester appointed ISBA's director of media as Finney exits Gideon Spanier Mark Finney is leaving ISBA as director of media after 17 months and Steve Chester will replace him as the trade body for advertisers seeks to beef up its digital expertise. Public Health England launches app to get people walking faster Emily Tan Public Health England has rolled out a new "One you" physical activity campaign with an accompanying fitness app. Airbnb teams up with Danny Glover in bid to reach out to people of colour Simon Gwynn Airbnb has partnered with US actor Danny Glover in an attempt to overcome suggestions that the platform is discriminatory. Is the ad industry doing enough to protect children from the 'explosion' of gambling ads? Jeremy Lee Concern has been voiced at how gambling firms have increased their spend, particularly online, which could be potentially damaging to children. The #hashtag turns 10: Twitter's global brand strategy head on lessons learned Diana Bradley On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day. Uber bookings surge but losses remain Simon Gwynn Uber's total bookings in the second quarter of 2017 hit $8.7bn (£6.8bn) - double what they were a year earlier for the taxi-booking app. Barclaycard trials self-service ice cream van Hannah Ellison Barclaycard is piloting a self-service ice cream van, which allows customers to serve and pay for their ice cream using their contactless card. I hereby give specific, unambiguous consent to receive two free flights to New York Guy Phillipson Will the consumer be the biggest winner from the new EU privacy rules? Promoted From the idea to the big screen: "Pennies for Life" Got a great idea but not sure how to get it off the ground? Promoted 3 great ads I had nothing to do with #42: Becky McOwen-Banks on Maltesers, Boddingtons and Ministry of Sound Thinkbox Becky McOwen-Banks, creative director at FCB Inferno, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Senior CRM Executive Competitive Tottenham Hotspur Football Club, Lilywhite House - Tottenham Consultant - BRAND & INNOVATION Competitive Package + Benefits Butterfly London, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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