News Corp counts cost of Brexit | Sobering lessons from adtech

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Campaign: Media August 16, 2017

Media news and analysis, powered by Media Week News Corp counts cost of Brexit as UK revenues fall 19% Gideon Spanier Rupert Murdoch's UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote. Twentieth Century Fox rapped for scary Alien: Covenant digital outdoor ads Simon Gwynn The Advertising Standards Authority has banned two digital out-of-home ads for sci-fi horror film Alien: Covenant that it deemed too frightening to be shown on an untargeted medium. Facebook and other media must make room for diversity of thought Sue Unerman When Facebook prioritises friends and family in your news feed it may commit editorial bias. Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles Hannah Ellison Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles. My Media Week: Elliot Parkus, Blackwood Seven Hayley Hayes Elliot Parkus, UK managing director of Blackwood Seven, imparts the artificial intelligence gospel to media owners and casts a judge's eye over Media Week Awards entries. Sobering lessons from adtech Victor Basta Adtech has disrupted a huge industry, but the value it has created has largely been to the benefit of Google and Facebook, Victor Basta writes. Location-based targeting: myth versus reality Jide Sobo Not everything you've heard about location-based marketing is true, warns MEC UK's head of mobile. Movers and shakers: Channel 4, Diageo, Twitter, CHI, Refinery29, Vizeum and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Promoted Take back control of your brand from YouTube Joe Foster, CEO of Easel TV It's time to own your content. Properly own it. Host it, broadcast it, safeguard it and monetise it. And there are ways... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs SALES MANAGER - DIGITAL PARTNERSHIP to £50k plus comm/bonus, big company benefits The Space Business, London (Central), Recruitment Sales Manager Up to £40,000 + uncapped com OTE £60,000+ b3-media, London (Central), London (Greater) DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Digital Marketing & Social Media Strategist Competitive ICF, Brussels (BE) New Business Manager - Digital Media Competitive + Benefits OLIVER Group, London, UK Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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