5 things you need to know today: PHD snatches back Sainsbury's £115m media as review drama ends | Google diversity row breaks out over engineer's memo | and more...

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Campaign 18:05 August 07, 2017

The five things you need to know today Most read PHD snatches back Sainsbury's £115m media as review drama ends Gideon Spanier Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. Tech Google diversity row breaks out over engineer's memo Omar Oakes A Google software engineer's memo criticising its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech. Advertising Droga5 London wins Peroni ad business Jeremy Lee Droga5 London has won the advertising account for Peroni Nastro Azzurro in a competitive pitch, following the beer brand's acquisition by Asahi Group. Marketing Coke After-Life: drinks giant offers $1m if you can come up with the next stevia Simon Gwynn Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be used in its drinks in the future. Media Three partners with Time Out London to offer binge-watching Netflix on the Thames Gurjit Degun Three, the mobile network, has partnered with Time Out London to offer readers a chance to binge-watch Netflix shows while cruising along the Thames. Also in the news Management lessons from maternity leave Mommy tracked. Leaning out. The industry has been talking a lot in recent months about welcoming women back from maternity leave. Sorrell: Snapchat is a 'flea on the elephant's backside' Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside." Surge in digital growth sustains global OOH market A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years. Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Promoted How to take back Facebook and Google spend Mark Bembridge, CEO at Smartology Much has been written about Facebook and Google's duopoly over the advertising industry. It's time for a safer, quality and future-ready alternative... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Strategy Director £70 – 85k + bens Direct Recruitment, London (Central), London (Greater) Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Finance Director - Global Content Agency - London £55000.00 - £60000 per annum + benefits DNA Recruit, London Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Head of Production - events £60000 - £65000 per annum The Great & The Good, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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