5 things you need to know today: Audi rolls out global VR experience to get people back into the showroom | and more...

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Campaign 18:05 August 15, 2017

The five things you need to know today Most read Audi rolls out global VR experience to get people back into the showroom Emily Tan & James Page Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi. Tech Snap encourages Westfield shoppers to share their experience through Snapchat Spectacles Hannah Ellison Snap is targeting consumers at London's Westfield shopping centres to share their experience through Snapchat Spectacles. Advertising 'A unique form of ad fraud': agency creates fake influencers, wins sponsorship deals John Harrington A US marketing agency says it secured brand sponsorship deals for two fictitious social media influencers, after acquiring a following for their Instagram accounts for less than $300 (£231). Marketing Didn't they learn from Walkers? National Lottery campaign with British Athletics hijacked Robert Smith A social campaign by The National Lottery asking people to show their support for the British Athletics team has been hijacked overnight, with a number of Twitter users posting offensive messages. Media Daily Mail launches weekly football supplement The Verdict Gideon Spanier The Daily Mail has launched a weekly print football supplement, The Verdict, on Mondays. Also in the news Campaign's Best Places to Work open for entries This survey is dedicated to finding and recognising the best places to work in marketing, advertising and media. Amazon calls time on Lovefilm DVD-by-post service Amazon has announced it will close its postal DVD rental service on 31 October this year. Why brands will welcome Amazon's challenge to Google and Facebook Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge Google in delivering customer understanding, writes NewBase's global head of digital products. Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Promoted Using data to find the unexpected audience Content Labs Data at its most granular gives brands deep insights into their customers Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Communications £65000 per annum + benefits Brand Recruitment, Royston, Hertfordshire / Newmarket, Suffolk / Cambridgeshire, Cambridge Business Director £75000 - £85000 per annum The Great & The Good, London Planning Director / Senior Planner £90,000 - £100,000 per annum plus benefits The Great & The Good, Incredible offices in Zone 1 Head of SEO & Paid Media £60000 - £75000 per annum Aquent / Vitamin T, London DIGITAL AD SALES MANAGER - TV to £50k plus great bonus and wonderful offices The Space Business, London (Central), MEDIA SALES EXECUTIVE Up to £18k per annum depending on experience / £6k+ OTE (uncapped) and excellent benefits Redactive Media Group, London (Central), London (Greater) Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater)

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