Thursday 10 August 2017

5 things you need to know today: Channel 4 promotes Tonge to creative chief and more...

Campaign 18:05

Campaign 18:05
August 10, 2017
The five things you need to know today

Most read
Channel 4 promotes Tonge to creative chief
Channel 4 promotes Tonge to creative chief

Brittaney Kiefer

Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency.

Tech
Twitter creators join global video relay from Sydney to Vancouver
Twitter creators join global video relay from Sydney to Vancouver

Brittaney Kiefer

Twitter is hosting a live global video relay to showcase local creators and influencers in a first for the social media platform.

Advertising
MullenLowe wins full-service Eurosport account
MullenLowe wins full-service Eurosport account

Omar Oakes

Eurosport Digital, the sport broadcaster's direct-to-consumer business, has appointed MullenLowe London as its full-service European agency.

Marketing
Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding
Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Simon Gwynn

Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from using fictional farm names on its products.

Media
Economist reclaims current affairs top spot from Private Eye
Economist reclaims current affairs top spot from Private Eye

Simon Gwynn

The Economist has once again overtaken Private Eye as the biggest current affairs magazine in the UK and Ireland from Private Eye, the latest ABCs show.

 

Also in the news
Pure TV brilliance from TK Maxx: The Thinkboxes Awards for TV ad creativity

'Why Would Anyone Shop At TK Maxx?', created by Wieden & Kennedy, is the latest winner of the Thinkboxes award for TV ad creativity, voted by the Thinkbox Academy.

CHI promotes Clark and Simmons to joint MDs

CHI & Partners has promoted Sarah Clark and Gary Simmons to the newly-created roles of joint managing directors.

Women Lifestyle: Time Inc's Look drops more than a third while Hearst posts growth

Time Inc's Look was the biggest loser in the women's lifestyle sector, with its circulation in freefall.

From the idea to the big screen: Women's Aid
From the idea to the big screen: Women's Aid

Got a killer idea but not sure how to get it off the ground?

Promoted
"When it comes to the pinch, human beings are heroic" - George Orwell

Georganna Simpson

George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story.


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