Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign | Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director | and more...

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Campaign: Brands August 21, 2017

Brand news and analysis, powered by Marketing Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign Simon Gwynn Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West. Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director Simon Gwynn Volvo Car UK has appointed Mike Johnstone, Harley-Davidson's former head of marketing operations, international, to the new role of marketing strategy director. EE follows Three in Ofcom legal action over 5G spectrum auction Simon Gwynn EE has said it will take legal action over plans announced by Ofcom to limit the amount of 5G spectrum any network operator can own. Why Green and Black's is less green, less black and more vulnerable Laurence Green A move away from its organic heritage could have a negative effect on the Green & Black's brand, according to the 101 London founding partner. Missing out on the eclipse? Meet the Dunkin' Donuts Moonchkin Emily Tan Dunkin' Donuts has found a way for anyone (who has an Apple smartphone or tablet) to experience a "total eclipse" from anywhere in the world. Jack Wills poaches senior Burberry marketer Waugh as CMO Simon Gwynn Fashion retail Jack Wills has hired Claire Waugh, formerly director of marketing (fashion and beauty) at Burberry, as its first chief marketing officer. Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website John Harrington Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media. Why emotional intelligence is key to creative leadership Nicola Kemp As CEO of The Empathy Business, Belinda Parmar believes that building an empathetic environment where people can bring their "whole selves" to work is key to creative success, writes Nicola Kemp. Trending on and off the turf: how Premier League players are boosting their social media reach Yasmin Arrigo The top ten player influencers in the Premier League, ranked by We Are Social. Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil Alison Kanski Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils. Promoted Unleash the power of content Michael Connolly, Sonobi The latest ad technology can help brands find their voice and reach the audiences they really want Promoted Watch: Advice from the UK's leading ad people Neil Waller, Whalar Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Director £100k - £150k (possibly more), plus bonus & benefits MODA consult, Surrey Social Media Coordinator (Leading Sports Organisation) competitive Regan & Dean Recruitment Limited, London, South West London / London Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager £60000 - £70000 per annum Aquent / Vitamin T, City of London, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon Marketing & Communications Specialist Tax free competitive salary The Emirates Group, Dubai UX Designer £28-34,000 per annum + benefits package Prophecy Unlimited, Bristol

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