Media is where agencies are hurting | New ads from Waitrose, Pot Noodle, Walkers

 

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Campaign: Agencies August 29, 2017

Alexa on trial: an agency experiment Adrian Gans VCCP hired Alexa as a receptionist and gave her a personality disorder. Here's what happened. Walkers campaign asks customers to 'choose or lose' famous flavours Omar Oakes Walkers' latest brand campaign centres on challenging consumer loyalty to see whether people would choose to ditch familiar flavours for a new variant. Media is where agencies are hurting Gideon Spanier Why is revenue growth at some of the agency groups lagging forecasts for global ad expenditure? McDonald's awards digital innovation work to Publicis.Sapient and Capgemini It's the latest in a series of global McDonald's wins for the reorganized holding company. AKQA adds Danish digital shop to global network Omar Oakes AKQA has bought a majority stake in Dis/play, a Danish digital agency that employs 110 people. Carlsberg awards global media to Initiative Omar Oakes Carlsberg Group has appointed Interpublic's Initiative as its global media agency of record, replacing OMD. The row between production companies and agencies might just have evened up Jeremy Lee Could Dom Goldman's arrival at Iconoclast as global ECD mark an attempt by production companies to create ads? Margins slide at Havas as CEO amends growth forecast Sam Burne James Havas chief executive Yannick Bolloré hopes the French group's growth and profitability will improve "slightly" in the second half of 2017 after it "suffered a slowdown" in H1 2017. iProspect hires new global product head Faaez Samadi iProspect has appointed Rohan Philips as global chief product officer. Carat and Amplifi lead nominations for DCM Awards Suzanne Bidlake Vizeum agencies Carat and Amplifi lead among the agencies and brands up for contention in the third annual Digital Cinema Media Awards revealed today. Promoted Hyperpersonalisation: It's about the context, innit? David Fletcher, MEC UK Technology is advancing fast and making personalisation easier and more affordable, but there's no point customising your product or ad if it makes no sense to the recipient The Work Waitrose "Waitrosé" by Adam & Eve/DDB This is simple yet well crafted advertising from Waitrose for the last summer bank holiday weekend. Pot Pasta "You can make Italian" by Lucky Generals Pot Noodle recreates an opera in an everyday kitchen to launch its Italian-inspired product range, Pot Pasta. Kronenbourg 1664 "Le scarecrow suprême" by Ogilvy & Mather London The latest Kronenbourg 1664 campaign sees Eric Cantona embody a life-size scarecrow who will stop at nothing to guard the hops from pests. Lily's Kitchen "It's not loopy it's love" by Who Wot Why A new campaign from pet food brand Lily's Kitchen champions pet owners who treat their animals as family. eBay "Fill your cart with colour" by 72andSunny Amsterdam This ad heralds the launch of eBay's new brand campaign, "Fill your cart with colour". Arthritis Research UK "Arthritis. The nation's joint problem" by M&C Saatchi The first major nationwide campaign from Arthritis Research UK aims to reveal the wider impact of arthritis on society. More Promoted Populism and creativity Suzanne Bidlake McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs New Business Director £80k + excellent benefits and bonus MODA consult, London (Central), London (Greater) Product Owner £40000 - £75000 per annum The Great & The Good, London Creative Director - B2B creative comms agency £70-100k depending on experience The Jefferson Group, Berkshire / Hampshire borders - short journey outside of Paddington Group Account Director / Business Director £75k - £85k dependent on experience, plus excellent benefits MODA consult, London (Central), London (Greater) New Business Director £70k + excellent benefits MODA consult, London (Central), London (Greater) Account Director - Progressive B2B integrated comms agency £50-65k plus benefits The Jefferson Group, Central London Senior Account Manager £40-50,000 Underscore, London (Central), London (Greater) Head of Design Competitive Package + Benefits Butterfly London, London Culture and Trends Director Up to £45,000 + benefits Join the Dots, Northern Quarter, Manchester Art Director Competitive Salary + Benefits Big Dog, Norwich, Norfolk

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