Coke After-Life: drinks giant offers $1m if you can come up with the next stevia | Marketing leaders see Brexit as an opportunity not a threat | and more...

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Campaign: Brands August 07, 2017

Brand news and analysis, powered by Marketing Coke After-Life: drinks giant offers $1m if you can come up with the next stevia Simon Gwynn Coca-Cola has launched a pair of crowdsourcing challenges in a bid to find natural, calorie-free sweeteners that could potentially be used in its drinks in the future. Marketing leaders see Brexit as an opportunity not a threat Simon Gwynn A survey of the leading UK marketers by the Chartered Institute of Marketing has revealed they are much more likely to see Brexit as an opportunity rather than a threat, in spite of factors like rising inflation. Droga5 London wins Peroni ad business Jeremy Lee Droga5 London has won the advertising account for Peroni Nastro Azzurro in a competitive pitch, following the beer brand's acquisition by Asahi Group. PHD snatches back Sainsbury's £115m media as review drama ends Gideon Spanier Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. Google diversity row breaks out over engineer's memo Omar Oakes A Google software engineer's memo criticising its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech. Taylors of Harrogate focuses on 'extraordinary flavour' for rebrand Georgina Brazier The Yorkshire brand has evolved its logo and introduced vibrant new packaging designs across its tea and coffee range. Promoted FutureVision: Reshaping adland R/GA New technology, digital disruption, and big data are creating a new agency climate--and introducing a whole new cast of characters. Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Social Media and CRM Coordinator Competitive based on experience and market rate TFT Consulting Ltd, London Senior Digital Marketing Manager – International GBP £40,000 dependent on experience Scandinavian Airlines System, London (Heathrow Airport) Head of CMI | Leading Global Tech |12 month contract |£100-130k £400 - £500.00 per day Elizabeth Norman International, Chertsey, Surrey Head of Production - events £60000 - £65000 per annum The Great & The Good, London Head of Business Development (Software Sales/Russian Speaking) £100000 per annum Ultimate Asset, London Head of Client Development £45-55K Escape Hatch Media Recruitment, Brighton, East Sussex Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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