Google diversity row | Marketing leaders see Brexit opportunity | Sainsbury's account drama ends

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Campaign Breakfast Briefing August 07, 2017

Google diversity row breaks out over engineer's memo Omar Oakes A Google software engineer's memo criticising its diversity initiatives has gone viral within the company after arguing that "psychological differences" explain why women are underrepresented in tech. Marketing leaders see Brexit as an opportunity not a threat Simon Gwynn A survey of the leading UK marketers by the Chartered Institute of Marketing has revealed they are much more likely to see Brexit as an opportunity rather than a threat, in spite of factors like rising inflation. PHD wins Sainsbury's £115m media as account review drama ends Gideon Spanier Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. Sorrell: Snapchat is a 'flea on the elephant's backside' Jeremy Lee Despite WPP planning to double spend on Snapchat this year, Sir Martin Sorrell has described its commitment as a "flea on the elephant's backside." Droga5 London wins Peroni ad business Jeremy Lee Droga5 London has won the advertising account for Peroni Nastro Azzurro in a competitive pitch, following the beer brand's acquisition by Asahi Group. Group M's North America CEO Lesser departs Omar Oakes Group M's North America chief executive Brian Lesser is leaving for a new job at AT&T. Surge in digital growth sustains global OOH market Olivia Parker A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years. Promoted Make An Impression: July's Top 10 Out of Home campaigns Primesight Promoted "When it comes to the pinch, human beings are heroic" - George Orwell Georganna Simpson George Orwell's quote offers hope, humanity and inspiration in uncertain times...Campaign and Adobe Stock gathered rising stars from top creative agencies to tell a 30-second story. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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