What went wrong with outdoor ads | The power of dads 'leaning out' in the workplace

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Campaign Sunday Supplement August 06, 2017

In-depth reads from across Campaign, covering brands, agencies and media The rise of the 48-shit poster Paul Burke Outdoor ads used to be great. So what happened? Paul Burke investigates. The power of dads "leaning out" in the workplace Toan Ravenscroft As the first man in the M&C Saatchi Group to take shared parental leave Toan Ravenscroft, business director at M&C Saatchi Sport & Entertainment, explains how stepping away has re-energised his approach to work. Blink Brow Bar: how a marketer turned into a successful entrepreneur Gurjit Degun Former British Airways marketer Vanita Parti left her job to disrupt the beauty industry. Gurjit Degun talks to the Blink Brow Bar founder about the key to her success. MullenLowe bid to buy 101 could be mutually beneficial Jeremy Lee After a period of instability, could 101 provide the ballast for growth that MullenLowe London is looking for? Jeremy Lee investigates. It's a strange but great time to be a creative Ana Balarin We may not be churning exquisitely crafted long copy ads, but we can build statues that start worldwide conversations. A view from Dave Trott: Forever blowing bubbles Dave Trott Two hundred years ago, Jeremy Bentham advocated: equal rights for women, the decriminalisation of homosexuality, the abolition of slavery, the abolition of the death penalty, and animal rights. Google's UK marketing chief: focus on people Graham Bednash Graham Bednash, the UK consumer marketing director at Google, on creating a culture that encourages creativity and taking your time when it comes to recruitment Why are we, the advertising industry, so hypocritical? Zoe Harris Despite hundreds of ASA complaints, the industry should be praising KFC's recent campaign, Trinity Mirror's group marketing director writes. Promoted From the idea to the big screen: "The World's First Really Live Feed" Got a great idea but not sure how to get it off the ground? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Manager £40,000 - £45,000 Pathfinders, London (Central), London (Greater) Account Director £50K - £60K Direct Recruitment, London (Central), London (Greater) Senior Account Manager for Global agency - Opportunity to also work from home £40-45k plus benefits and working from home The Jefferson Group, Bedfordshire/North London borders Marketing Coordinator (travel events) £21000 - £24000 per annum Regan & Dean Recruitment Limited, London Head of Production - events £60000 - £65000 per annum The Great & The Good, London Digital Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol Digital Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol (City Centre), City of Bristol Marketing Account Executive £18-20,000 per annum + benefits package Prophecy Unlimited, Bristol Digital and Social Marketing Executive £30-£35k, depending on experience + benefits The Roald Dahl Literary Estate LLP, London (Central), London (Greater) Senior Account Manager £competitive + Car/Allowance + Benefits Bray Leino, Devon

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